Balanced Scorecard and Communication Plan

26 Sep No Comments

Strategic Plan Part 3 Balanced Scorecard and Communication Plan

BUS/475

Strategic Objective Summary

The balanced scorecard is a technique that is used by companies to assist managers in the development of the enterprise’s important goals, recognize key trends, make reasonable guesses and regulating the risk related to the new division. This analysis is about Services Group of America’s new division balanced scorecard and communication plan. The balanced scorecard and communication strategy aligns with the values, vision, and mission statement of Services Group of America with the SWOT and supply chain analysis.

Strategic Objectives

Customer Value Perspective

Financial Perspective

  • The new service will improve customer satisfaction by providing a quality service, performance reliability, and excellent customer service, and it will be available to clients across the nation regardless of region, geography or market. (Media, 2016)
  • Growing demand for organic food products increased consumer spending in the US and abroad, and improving the US restaurant industry.
  • Providing more job opportunities to personalize presentations to consumers looking for a better service than your competitors in the area of bulk distribution and prompt quality service.

Internal Operations Perspective

  • Developing $15 million in revenues from the sale of new service agreements introduced within the next ten years.
  • Quarterly sales progress and operating income by division.
  • Improved market share and ROE (Return on Equity).

Learning and Growth Perspective

  • Creating stronger strategic alliances with international companies to market ahead of competitors.
  • Operating Computer ran semi-trucks versus the competition.
  • Actual introduction schedule versus planned opening.

Scorecard

  • Learning a profound and extensive knowledge of technological abilities than adversaries.
  • Balance the amount of services that equal percent of sales.
  • Measure the time to develop the delivery schedule from supplier to consumer.
PerspectivesQuestionsGoalsMeasurements
CustomerHow do customers see us?New serviceThe new service will improve customer satisfaction by providing a quality service, performance reliability, and excellent customer service, and it will be available to clients across the nation regardless of region, geography or market.
  Consumer RetentionProviding more job opportunities to personalize presentations to users looking for a better service than your competitors in the area of bulk distribution and prompt quality service.
  Customer ValueGrowing demand for organic food products increased consumer spending in the US and abroad, and improving the US restaurant industry.
Internal BusinessWhat must we excel at?Technological proficiencyOperating Computer ran semi-trucks versus the competition
  Supplier PartnershipCreating stronger strategic alliances with international companies
  Measure of process performanceReal introduction program versus planned introduction
Innovation & LearningCan we continue to improve and create value?Manage budgetBalance the percent of services that equal percent of sales
  Technological Leadership learningLearning a profound and extensive knowledge of technological abilities than Service Group of America’s adversaries.
  Service focusMeasure time to develop the delivery schedule from supplier to consumer
FinancialHow do we look to shareholders?SustainDeveloping $15 million in revenues from the sale of new service agreements introduced within the next ten years.
  AccomplishThree-monthly sales progress and operative income by division
  ThriveImproved market portion and ROE (Return on Equity)
DocumentRecipientsResponsibilitiesUpdate frequency
Executive status reportChief Executive OfficerExplain reasoning and benefits. Provide brief overviews.Monthly
Risk management documentMarketing ManagerMake a strategic connection. Reinforce company hierarchy. Repeat incentives. Outline early steps of production.Weekly
Issue management documentPublic Relations ManagerReinforce personal support. Address local issues. Manage Expectations.Weekly
Change control documentChief Financial OfficerPrepare logistics for implementation.Monthly
Project scheduleResearch & Development ManagerSummarize upcoming activitiesWeekly

Services Group of America Marketing Team (Team structure, assignments, and goals)

Name of teamTeam goalsTeam leadsTeam rolesTeam responsibilities
Team AManage BudgetMarketing ManagerTeam LeadBalance the percent of services that equal percent of sales
Team BStrategic direction of Service focusPublic Relations ManagerTeam CoachMeasure time to develop the delivery schedule from supplier to consumer
Team CDetermining the time to marketChief Executive OfficerSpeakerNew service introduction versus the competition
Team DOperating with newest Technology LeadershipResearch & Development ManagerInformation SpecialistProcess time of product/service cycle from development to maturity stage

Risks and issues management

Area of CausesRisk descriptionProbabilityImpactMitigation plan
Foreign customs and cultureMisaligned objectives  Prepare and discuss a detailed definition document.Manage an enrollment program.
Increased Consumer Spending in the US and abroadScarce budget  Prepare and discuss a detailed definition document.Utilize document to organize development investment assessment.
(Supply Chain Problems)Lacking resource distribution  Prepare and discuss a detailed resource definition document.Confirm division of resources.
(Strategic Partnerships)Primary Shareholders shared services reject solution  Involve relevant shareholders and confirm requirements are signed off.Lead manager certify suitable change management.

Change management process

RepresentativeChannel of CommunicationPurposeContentAudience
Marketing ManagerConference MeetingCollect Information & Provide knowledge of progressBalance the percent of services that equal percent of salesAll Department Managers
Public Relations ManagerMeeting with workgroup teamsPersonalize information within a team using two-way communicationMeasure time to develop the delivery schedule from supplier to consumerAll employees in teams
Chief Executive OfficerVideo BroadcastExplain foundation and benefitsNew service introduction versus the competitionAll employees
Research & Development ManagerEmailExplain training, program, & clarify detailsProcess time of product/service cycle from development to maturity stagePrimary managers & supervisors
Public Relations ManagerNewsletterTo correct the vision of misaligned objectivesPrepare and discuss a detailed definition document.Manage an enrollment program.All employees
Marketing ManagerEmailTo organize resources with a scarce budgetPrepare and discuss a detailed definition document.Utilize document to organize development investment assessment.Chief Executive Officer & Public Relations Manager
Research & Development ManagerConference MeetingTo strengthen the supply chain from a lacking resource distributionPrepare and discuss a detailed resource definition document.Confirm division of resources.All Department Managers
Chief Executive OfficerExplanatory AnnouncementTo elucidate obligations to primary shareholders with shared services who reject solutionInvolve relevant shareholders and verify requirements are signed off.Lead manager certify suitable change management.Shareholders

Conclusion

Services Group of America is in a crucial spot to start up their new division, and the balanced scorecard explains the company with the objectives that are fundamental to making the business successful. From an economic standpoint profits and budget is a concern because of the high risk required to allocate resources for the program. A reasonably negotiable supplier is contracted; the company will benefit from their competitive position. The new division is suitable for consumers and customer gratification can be considered a strength for the business and the new service will support customer retention. Assessing the performance of the program is not easy, but by observing the number of requests. The statistic of international distribution is an innovative and convenient service that will enhance sales and strategic alliances in Europe and China for Services Group of America. Employees will succeed in meeting the goals of promoting the new division because of the incentives they can receive, and the company will fulfill its vision statement.




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