Balanced Scorecard and Communication Plan

26 Sep No Comments

Strategic Plan Part 3 Balanced Scorecard and Communication Plan

BUS/475

Strategic Objective Summary

The balanced scorecard is a technique that is used by companies to assist managers in the development of the enterprise’s important goals, recognize key trends, make reasonable guesses and regulating the risk related to the new division. This analysis is about Services Group of America’s new division balanced scorecard and communication plan. The balanced scorecard and communication strategy aligns with the values, vision, and mission statement of Services Group of America with the SWOT and supply chain analysis.

Strategic Objectives

Customer Value Perspective

Financial Perspective

  • The new service will improve customer satisfaction by providing a quality service, performance reliability, and excellent customer service, and it will be available to clients across the nation regardless of region, geography or market. (Media, 2016)
  • Growing demand for organic food products increased consumer spending in the US and abroad, and improving the US restaurant industry.
  • Providing more job opportunities to personalize presentations to consumers looking for a better service than your competitors in the area of bulk distribution and prompt quality service.

Internal Operations Perspective

  • Developing $15 million in revenues from the sale of new service agreements introduced within the next ten years.
  • Quarterly sales progress and operating income by division.
  • Improved market share and ROE (Return on Equity).

Learning and Growth Perspective

  • Creating stronger strategic alliances with international companies to market ahead of competitors.
  • Operating Computer ran semi-trucks versus the competition.
  • Actual introduction schedule versus planned opening.

Scorecard

  • Learning a profound and extensive knowledge of technological abilities than adversaries.
  • Balance the amount of services that equal percent of sales.
  • Measure the time to develop the delivery schedule from supplier to consumer.
Perspectives Questions Goals Measurements
Customer How do customers see us? New service The new service will improve customer satisfaction by providing a quality service, performance reliability, and excellent customer service, and it will be available to clients across the nation regardless of region, geography or market.
    Consumer Retention Providing more job opportunities to personalize presentations to users looking for a better service than your competitors in the area of bulk distribution and prompt quality service.
    Customer Value Growing demand for organic food products increased consumer spending in the US and abroad, and improving the US restaurant industry.
Internal Business What must we excel at? Technological proficiency Operating Computer ran semi-trucks versus the competition
    Supplier Partnership Creating stronger strategic alliances with international companies
    Measure of process performance Real introduction program versus planned introduction
Innovation & Learning Can we continue to improve and create value? Manage budget Balance the percent of services that equal percent of sales
    Technological Leadership learning Learning a profound and extensive knowledge of technological abilities than Service Group of America’s adversaries.
    Service focus Measure time to develop the delivery schedule from supplier to consumer
Financial How do we look to shareholders? Sustain Developing $15 million in revenues from the sale of new service agreements introduced within the next ten years.
    Accomplish Three-monthly sales progress and operative income by division
    Thrive Improved market portion and ROE (Return on Equity)
Document Recipients Responsibilities Update frequency
Executive status report Chief Executive Officer Explain reasoning and benefits. Provide brief overviews. Monthly
Risk management document Marketing Manager Make a strategic connection. Reinforce company hierarchy. Repeat incentives. Outline early steps of production. Weekly
Issue management document Public Relations Manager Reinforce personal support. Address local issues. Manage Expectations. Weekly
Change control document Chief Financial Officer Prepare logistics for implementation. Monthly
Project schedule Research & Development Manager Summarize upcoming activities Weekly

Services Group of America Marketing Team (Team structure, assignments, and goals)

Name of team Team goals Team leads Team roles Team responsibilities
Team A Manage Budget Marketing Manager Team Lead Balance the percent of services that equal percent of sales
Team B Strategic direction of Service focus Public Relations Manager Team Coach Measure time to develop the delivery schedule from supplier to consumer
Team C Determining the time to market Chief Executive Officer Speaker New service introduction versus the competition
Team D Operating with newest Technology Leadership Research & Development Manager Information Specialist Process time of product/service cycle from development to maturity stage

Risks and issues management

Area of Causes Risk description Probability Impact Mitigation plan
Foreign customs and culture Misaligned objectives     Prepare and discuss a detailed definition document.Manage an enrollment program.
Increased Consumer Spending in the US and abroad Scarce budget     Prepare and discuss a detailed definition document.Utilize document to organize development investment assessment.
(Supply Chain Problems) Lacking resource distribution     Prepare and discuss a detailed resource definition document.Confirm division of resources.
(Strategic Partnerships) Primary Shareholders shared services reject solution     Involve relevant shareholders and confirm requirements are signed off.Lead manager certify suitable change management.

Change management process

Representative Channel of Communication Purpose Content Audience
Marketing Manager Conference Meeting Collect Information & Provide knowledge of progress Balance the percent of services that equal percent of sales All Department Managers
Public Relations Manager Meeting with workgroup teams Personalize information within a team using two-way communication Measure time to develop the delivery schedule from supplier to consumer All employees in teams
Chief Executive Officer Video Broadcast Explain foundation and benefits New service introduction versus the competition All employees
Research & Development Manager Email Explain training, program, & clarify details Process time of product/service cycle from development to maturity stage Primary managers & supervisors
Public Relations Manager Newsletter To correct the vision of misaligned objectives Prepare and discuss a detailed definition document.Manage an enrollment program. All employees
Marketing Manager Email To organize resources with a scarce budget Prepare and discuss a detailed definition document.Utilize document to organize development investment assessment. Chief Executive Officer & Public Relations Manager
Research & Development Manager Conference Meeting To strengthen the supply chain from a lacking resource distribution Prepare and discuss a detailed resource definition document.Confirm division of resources. All Department Managers
Chief Executive Officer Explanatory Announcement To elucidate obligations to primary shareholders with shared services who reject solution Involve relevant shareholders and verify requirements are signed off.Lead manager certify suitable change management. Shareholders

Conclusion

Services Group of America is in a crucial spot to start up their new division, and the balanced scorecard explains the company with the objectives that are fundamental to making the business successful. From an economic standpoint profits and budget is a concern because of the high risk required to allocate resources for the program. A reasonably negotiable supplier is contracted; the company will benefit from their competitive position. The new division is suitable for consumers and customer gratification can be considered a strength for the business and the new service will support customer retention. Assessing the performance of the program is not easy, but by observing the number of requests. The statistic of international distribution is an innovative and convenient service that will enhance sales and strategic alliances in Europe and China for Services Group of America. Employees will succeed in meeting the goals of promoting the new division because of the incentives they can receive, and the company will fulfill its vision statement.




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