Goals Based Sales Plan – PowerPoint Presentation

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Goals Based Sales Plan

B GBRM/236November 13, 2017Benny Boveda


The H&M group has been focused on delivering fashionable clothing to consumers are reasonable prices. The basic principles of the company have help grow the company, open other specialty stores and reach new markets. Today’s society has shifted towards a more technological concept which H&M has fully embraced.


Sales Forecasting Target MarketPurchase Decision ProcessStrategies to Promote ServiceImportant Technology

Sales Forecasting

{5C22544A-7EE6-4342-B048-85BDC9FD1C3A} <fy2016><fy2017>Projected<fy2018>EUROPE10.112.714.0ASIA/AFRICA1.83.14.6AMERICAS8.38.68.9Total Revenue20.224.427.5

Target Market

MillennialsMiddle/Upper-Middle ClassAmerican Woman

Purchase Decision Process

Strategies to Promote Service

Use Social MediaH&M ApplicationsMarketing EmailsIn Store Marketing

Important Technology

H&M ApplicationSocial MediaTraditional Marketing


Social media photo. Retrieved From https://marketingland.com/library/channel/social-media-marketing

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BRM 236 Goals Based Sales Plan.pptx