Goals Based Sales Plan
B GBRM/236November 13, 2017Benny Boveda
Introduction
The H&M group has been focused on delivering fashionable clothing to consumers are reasonable prices. The basic principles of the company have help grow the company, open other specialty stores and reach new markets. Today’s society has shifted towards a more technological concept which H&M has fully embraced.
Agenda
Sales Forecasting Target MarketPurchase Decision ProcessStrategies to Promote ServiceImportant Technology
Sales Forecasting
{5C22544A-7EE6-4342-B048-85BDC9FD1C3A} <fy2016><fy2017>Projected<fy2018>EUROPE10.112.714.0ASIA/AFRICA1.83.14.6AMERICAS8.38.68.9Total Revenue20.224.427.5
Target Market
MillennialsMiddle/Upper-Middle ClassAmerican Woman
Purchase Decision Process
Strategies to Promote Service
Use Social MediaH&M ApplicationsMarketing EmailsIn Store Marketing
Important Technology
H&M ApplicationSocial MediaTraditional Marketing
References
Social media photo. Retrieved From https://marketingland.com/library/channel/social-media-marketing
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