Emotion Based Advertising
Messages created that are targeted
Advertising messages can be directed or subliminal
Examples of emotions are happy, sad, hopeful, sexy, confident
Message’s intent is to move consumers into a purchasing decision.
Color coding scheme
Additional research hypothesis
Research Question: Can numbers would change based off of long term and short-term advertising?
Long term vs Short term
Numbers matter if you want to prove your success.
Exposure is important to increased sales or views.
The purpose behind the research method for feeling or numbers?
Single exposure vs Double exposure.
Does this measure the success overall.
Emotions vs new news
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