Emotion in Advertising, Part III – PowerPoint Presentation

Emotion Based Advertising

Messages created that are targeted Advertising messages can be directed or subliminalExamples of emotions are happy, sad, hopeful, sexy, confidentMessage’s intent is to move consumers into a purchasing decision.

Coding analysis

Color coding scheme

Additional research hypothesis

Research Question: Can numbers would change based off of long term and short-term advertising?

Persuasive research

Long term vs Short termNumbers matter if you want to prove your success.Exposure is important to increased sales or views.

Why?

The purpose behind the research method for feeling or numbers?Single exposure vs Double exposure. Does this measure the success overall.

Emotions vs new news

Rational- ImageEmotional- Mood