BUS 499 Assignment 4: Capstone – PowerPoint Presentation

AGENDA

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.outlined strategy for the company to capitalize strengths and opportunities,and minimize weaknesses and threats.various levels and types of strategies the firm may use to maximize its competitiveness and profitability.communications plan the company could use to make the strategies you recommend above known to all stakeholders.Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Mission and Vision

The founding philosophy of Chrysler was “design with purpose” and that root of that ideal continues with its future generations. The Chrysler Group says it has a vision-driven mission to create a brand that consumers will repeatedly patronize:

“Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again.”The company further defines its “purpose”:“To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve.”

Business Level Strategy

A Business Level Strategy is an integrated and coordinated set of commitments and actions to firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.

Business level Strategy – FCA to use for long-term success Integrated Cost Leadership/Differentiation

Companies will choose from Five (5) Business Level Strategies1. Cost Leadership 2. Differentiation 3. Focused-Cost Leadership4. Focused-Differentiation5. Integrated Cost Leadership/Differentiation- Involves in engaging in primary value chain activities and support functions that allow a firm to simultaneously pursue low cost and differentiation.

The Integrated Cost Leadership/Differentiation strategy maximizes fca’s Strengths

Strengths:Global reach- global mindsetBrand Diversity- multiple brandsResearch and DevelopmentCapital Stakeholders- financial resourcesDistribution and Manufacturing centersEngineers/Management/employees – highly skilled

Corporate level Strategy

A Corporate Level Strategy specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets. The primary reason a firm uses a corporate level strategy is to become more diversified is to create additional value. Related Linked DiversificationRelated Constrained DiversificationUnrelated DiversificationBoth Operations and Corporate Relatedness

corporate level Strategy – FCA to use for long-term success

For long term success FCA should use the:Related Linked Diversification Strategy- Helps create value in at least two ways:The expense of developing core competence has already occurred in one of the firm’s businesses.- eliminates need to allocate resources for development.Intangible resources- hard for competitors to understand or imitate.

Business level Strategy – FCA Utilizes #5Integrated Cost Leadership/Differentiation

Companies will choose from Five (5) Business Level Strategies1. Cost Leadership- 2. Differentiation 3. Focused-Cost Leadership4. Focused-Differentiation5. Integrated Cost Leadership/Differentiation- Involves in engaging in primary value chain activities and support functions that allow a firm to simultaneously pursue low cost and differentiation.

International Business Level- Strategies Benefits

Increased Market SizeEconomics of Scale and LearningLocation Advantages

International Corporate Level Strategies

Three Basic InternationalCorporate-LevelStrategies

Business Level and Corporate Level Strategy Comparison

Business Level- Integrated Cost Leadership/DifferentiationCorporate Level – Related Linked Diversification Strategy

Business LevelCorporate Level

FCA

FORD Motor Co.

Communication Plan