Store Demographics Interview

Store Demographics Interview

19 May 0

Store Demographics Interview BRM 246 Store Demographics Interview BKC Feed and Supply BKC Feed and Supply is a family owned small town farm store that sales farm supplies and feed to local farmers in the surrounding three counties. BKC Feed and Supply just opened earlier this year. We carry all major feed brands like Purina, […]

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Retail Mix

Retail Mix

19 May 0

Retail Mix BRM 246 Retail Mix The store I choose to observe is Wal-Mart. I choose Wal-Mart because it is the largest retailer in the world, and to be the largest retailer in the world it must have a pretty good retail mix to have made it to the top. Customer Service When it comes […]

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VALS Survey and Implications

VALS Survey and Implications

19 May 0

VALS Survey and Implications BRM/236 VALS Survey and Implications Over time, the way that people shop is always changing. When developing a business plan and researching your target market using the VALS survey can be a useful tool for market segmentation. “Marketing segmentation and targeting are particularly important for finding customers that are the best […]

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Start Up: Managing Sales Force

Start Up: Managing Sales Force

19 May 0

Start Up: Managing Sales Force BRM/236 Start Up: Managing Sales Force In the past, businesses were maintained with logs, receipts, ledgers, and books. Enterprises today still have records, but the shift into the digital world has changed how business is handled. BG Enterprise is a cloud-based software that helps integrate different business processes like inventory, […]

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Retail Location Activity Reflection

Retail Location Activity Reflection

19 May 0

Retail Location Activity Reflection BRM 246 Retail Location Activity Reflection Several key factors go into making a successful and profitable business, one of those factors is location. Location, location, location is one of the key things you always hear people say when it comes to determining where to leave. This mantra also applies to businesses. […]

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Marketing Communication Plan

Marketing Communication Plan

19 May 0

Marketing Communication Plan BRM 246 Marketing Communication Plan We are small company within a rural town that carries major electronic brands and offers repair services. Being in a small town does have an impact on how we must advertise due to our customers. Our main focus of advertising is going to be through online advertising […]

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Customer Service Problem Case Study

Customer Service Problem Case Study

19 May 0

Customer Service Problem Case Study BRM/226 Customer Service Problem Case Study Every company has problems, and the main difference between the outstanding performers and the average companies is how well they react to arising challenges. Errors are common in businesses. In most cases, they lead to the negative customer experiences. Solving problems can be quite […]

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Customer Service Gone Bad

Customer Service Gone Bad

19 May 0

Customer Service Gone Bad Sheri Coleman BRM/226 Customer Service Gone Bad A positive customer experience is important for any business. Customer service is just a slice of customer experience but it needs to be satisfying. An example of a negative customer care service experience I had was when I could not get a new piece […]

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Service Culture Paper

Service Culture Paper

19 May 0

Service Culture Paper Sheri Coleman BRM/226 Service Culture Paper The largest nonprofit integrated health care system is Kaiser Permanente. This healthcare system consists of three distinctly separate but connected entities. The company’s goals strive to provide affordable and high-quality care and management of healthcare for the population. Societal Factor Affecting Customer Service Various social factors […]

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Charter: Individual Assignment

Charter: Individual Assignment

19 May 0

Charter: Individual Assignment BRM/226 Charter: Individual Assignment Collaboration means many things, for school goers, in the business world, and in one’s personal life. At some point in time we all are involved in some form of collaboration. Collaboration, “the action of working with someone to produce or create something” (“collaboration,” 2017). In the world of […]

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