BSCOM 324

Ethical Considerations in Communication Research

Ethical Considerations in Communication Research BSCOM/324- Communication Research Ethical Considerations in Communication Research There are ethical considerations that I should take into contemplation when doing research. My research question from week one’s assignment, can increased adult supervision on cyberbullying reduce suicide rates for generation Z is a topic that can be a vulnerable risk to …

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Method Comparison

Method Comparison BSCOM/324: Communication Research Brandi Ijames July 30, 2019 Doreen Simmons There are a variety of approaches to analyze content in communication research. Communication research helps to discover and confirm the behavior of people. People are not the same so having an in-depth method to choose from helps with different forms of research. “Any …

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Emotion in Advertising

Emotions in Advertising BSCOM/324: Communication Research Ebony Gray, Brandi Ijames Latrice August 5, 2019 Doreen Simmons We understand that women respond emotionally to advertisements. To gather information on what is being used to market the ads to women consumers we must narrow what emotion is being triggered. Depending on the commercial depends on the emotion …

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Emotion in Advertising, Part III – PowerPoint Presentation

Emotion Based Advertising Messages created that are targeted Advertising messages can be directed or subliminalExamples of emotions are happy, sad, hopeful, sexy, confidentMessage’s intent is to move consumers into a purchasing decision. Coding analysis Color coding scheme Additional research hypothesis Research Question: Can numbers would change based off of long term and short-term advertising? Persuasive …

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