Usability Evaluation

Assignment 3: Usability Evaluation

CIS 375: Home Computer Interaction

Usability Evaluation

Questionnaires are one of the most cost-efficient ways to gather data. Particularly online and mobile surveys have a little cost and an ample reach. There’s no printing cost; you don’t have to hire surveyors to ask people the questions, nor do you have to get stamps to send paper surveys. But, no matter what type of study you pick, it will cost less, and it’s more affordable than having a market research company do it for you. A survey can be placed on your website or emailed to your consumers. These systems have little to no cost, depending on how you manage them, though sound targeting is necessary if you want them to get the most precise results.

Apart from being cheap and flexible, surveys are also a useful way to collect data. They can be targeted to organizations of your choosing and arranged in various ways. You can select and choose the questions required as well as the format (open-ended or multiple choice). They offer a way to gather large amounts of data on any subject. This made managing real-time feedback almost effortlessly.

It’s fast and simple to collect results with online and mobile tools. That means that you can obtain insights in as little as 24 hours or less, depending on the range and contact of your questionnaire. You don’t want to wait for another company to deliver the answers you need. Most survey and questionnaire providers are conditional and allow an honest analysis of results. With built-in tools, it’s easy to analyze your results without a history in statistics or experimental research. Tools like Survey Monkey are easy to understand reports and decisions, indicating that you’ll quickly move forward to turn your data into results. A built-in analysis also speeds up data collection.

Now, on the other hand, I know some people that take a survey can be dishonest. While there are several positives to questionnaires, lying can be a problem. Respondents may not be 100 percent honest with their answers. That can happen for a mixture of reasons, including social value prejudice and attempt to protect privacy. Stop dishonesty in its tracks by reassuring respondents that their privacy is valued and that the process stops personal identification.

A survey or questionnaire cannot adequately take automatic responses or the feelings of the surveyors, without giving the questionnaire face-to-face, there is no way to see facial expression, reactions or body language. Too many open-ended questions can generate more data to be examined. Set this trap by picking your question examples carefully, as with any research, bias can be a problem. Participants in your poll may have an interest in your product, idea or service. Others may be motivated to complete your survey based on the subject of your questionnaire.

These proclivities can lead to errors in your data, made from irregularity of response who see your topic in a very positive or negative light. No matter what form of delivery is applied, lack of accessibility is a threat. Surveys may be inappropriate for users with a visual or hearing impairment, or other impediments such as illiteracy. That should be understood when choosing to research in this manner. Always select a questionnaire program that has accessibility options built within.

The two methods that seen effective to me are: The first is, Establish Face Validity, this two-step method includes having your survey reviewed by two different parties. The first is a group familiar with your topic which can evaluate if your questions successfully capture your subject. The second review should come from someone who is an expert on question construction, ensuring that your survey does not contain standard errors such as, confusing or double-barreled questions. The second is: Start your collected responses into a spreadsheet to clarify the data. Having one person read the values aloud and another entering them into the spreadsheet dramatically reduces the risk of error. Once data is entered, your next step is to reverse code negatively phrased questions. If respondents have responded carefully, their answers to questions that are read negatively should be consistent with their responses to related issues that are read positively. If that is not the problem, you may want to think about dropping the respondent from the questionnaire. Plus, double-check minimum and maximum profits for your overall dataset. If you’ve used a five-point scale and you see a reply indicating the number six, you may have an error with data entry.

I have taken surveys and some are interesting and some loses my attention and I just don’t take it. I have experience long surveys that lasted more than 15 minutes and I have taken them, those were the ones, where I went to their establishment and had a wonderful experience and I wanted to let them know. I also have taken a 2-minute survey that I had no idea what it was about. I have taken some that come to my email every month asking the same thing, those are so annoying.

I try to be honest with my answers and I try to take all of the ones that come my way. But sometimes they seem so redundant, and it seems like a waste to take them sometimes, because I feel there will be no change if you take the survey, I feel like the survey I take for Strayer University , it does not seem like it does any good to take it, I have not seen any changes thus far.

References

https://www.questionpro.com/blog/6-problems-with-online-surveys-and-how-to-avoid-them/

https://blog.cvent.com/events/advantages-disadvantages-online-surveys/

https://www.quora.com/What-is-the-major-challenge-for-people-running-online-surveys

http://journals.sagepub.com/doi/pdf/10.1177/0899764001303006