CIS 500 week 4 Discussion: Cybersecurity

Cybersecurity (20 points)

You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically “track” user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication. 

What constraints, if any, should be applied to this practice? Do not repeat ideas that have been posted by other students.

If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology?

Instructions:  Post your initial post early in the week (Monday, Tuesday, or Wednesday). It will take only a few minutes to address the following based on your reading this week. Then return and interact with a few classmates by replying to their posts on Wednesday, Thursday, or Friday. When they reply to you, you can then return and do your final postings on Friday, Saturday, or Sunday. The more you interact with your classmates, the better the instructor will be able to gauge your grasp of the material. Online discussions are the equivalent of classroom discussions in the traditional classroom — except that here, you get to edit what you say before you say it. Have fun!

DISCUSSION

I like the concept to advertise product through a search engine. It is a great idea to earn revenue on business. 

Research shows that about 80 percent of consumers conduct an online search before making a purchase. Also, 57 percent of the companies that contact you for more information about your product or service has already done research online and narrowed down a short list of potential vendors.

Search engines such as Google, Bing, and Yahoo exist to help people find the information they are looking for on the Internet. The search engines crawl hundreds of millions of websites, indexing specific words and phrases to produce a suitable match to the words people use in their searches.There are two ways to ensure your website shows up within search results: search engine optimization (SEO) and search advertising. 

Highly Targeted: There are many settings and targeting options available within an online advertising campaign. If the program is set up and managed strategically, every ad click should come from someone within the desired target audience.

Immediate Results: Search engine advertising makes it possible for a website to show up on the first page of search results immediately.

Helps Improve SEO: Search advertising will increase website traffic, which in effect helps increase organic search engine performance over time.

Increased Name recognition: When an ad displays at the top of the search results page, many people within the target audience will see the ad-even if they do not click on it. These impressions help build name recognition.

Budget Control: For pay-per-click (PPC) campaigns, you only pay when someone clicks on your ad. Daily and monthly budgets, as well as maximum bids, can be established so that the program stays within budget.

Clear ROI: Campaign goals and tracking can be established to make it easy to track when a website visitor converts to a lead or makes a purchase online. Online reports directly link marketing spend to return-on-investment for search engine advertising.