Wireless and Mobile Technologies
Info-System and Decision Making
Wireless and Mobile Technologies
Define Wireless and Mobile technologies
Wireless Technologies is the association of wireless networking, wireless telecommunication and a wide range of wireless devices. The concept began in 1880 and has grown into a multi-billion-dollar industry which continues to dominate in peer-to-peer marketing. Mobile Technologies powers wireless technologies through processors, memory cards, operating systems, and other software that helps the devices function. These tools allow devices to make visual phone calls, send text messages, run browser searches, and provide GPS location services.
Technological Sources for Business Efficiency
There are three sources for performing business efficiently. Since the beginning, the use of mobile applications for business has made a profound effect on the corporate process and the role of IT (Nadeau, M., 2016, p.p 2). From the first application, which was used to access emails on Blackberry devices in 2009; to the progression of forms currently used for entertainment, lifestyle, financial, or business management the evolution allows the convenience of maintaining an efficient life.
While mobile devices evolve to be smaller and faster, applications and software are continuously modified to increase their appeal. The more features the software allows a device to perform the more popular the product becomes. The competitive market for this type of technology is an industry built on a particular user interface that makes these mobile apps consumer-centric – typically single-purpose and highly intuitive to use (Nadeau, M., 2016, pp. 2).
The choice for a business to develop and maintain a company website can determine the amount of internet presence the organization will have. There are benefits of running an e-commerce business; they are efficiency savings and an additional source of revenue. Efficient Savings is the expansion of communications through marketing, financial transactions, facilitation orders, and integrating existing business process. It was reported that 62% of businesses shown an improvement in efficiency in business operations (Corbitt, & Al-Qirim, 2004, p. 95).
The generation of additional revenue comes from the consumer access to products and services at the convivence of ordering online. E-commerce allows local business to expand its scope to consumers without physical contact. The services also eliminate costs which derive from facility operations. A company may find it unnecessary to maintain and storefront facility and decrease its overhead.
Today, the use of social media is a primary source of marketing and an additional source for increasing revenues. Tom Becktold, the Senior Vice President of Marketing for the Business Wire indicates, “Social media platforms are natural hosts for interaction and engagement, and when used correctly are key components of the 2014 communications mosaic” (Business Wire, 2014, pp. 4). This type of social network forces the service of marketing content which reaches a fan base of active consumers by their personal engagement habits. The social network platform increases a steady relationship with brand reputation.
Technology Implemented at Delta
With the advancement in the use of wireless devices and mobile technologies, Delta adapted to the opportunity and used it to better serve its customers. By becoming tech-friendly, the company invested over $2 billion and began the installation of enhancements at each of its domestic airport facilities in 2013 . The incorporation of in airport recharging stations, Wireless Fidelity connectivity on all aircrafts, mobile applications for smartphones, and e-boarding check-in technology pushed the company forward in the evolution of its social interaction with customers.
Delta’s level of efficiency increased once its wireless products and service technologies were executed. The new infrastructure gave more control to travelers, allowing ticket bookings through mobile apps and social media sites. Software tools offer the capability to make travel plans with family and friends; as well as real-time travel assistance, and detailed travel reservation tracking. With Delta providing services to more than 160 million customers each year and traveling to 61 countries the enhancement of the customer’s experience has proven to make a significant addition to customer service.
Strayer University is an institution which provides education services offering undergraduate and graduate degrees for a variety of courses in business, health services, criminal justice, and education (Strayer Education, Inc., 2015, p. 4). The organization runs 80 campuses in the United States and online educational services. In 1997, Strayer’s Online education division was established. It is the incorporation of internet technology and course learning to enhance the University’s facilities. A couple of years ago, the institution incorporated mobile access to the service. It gives the students the capability to access their courses anywhere and from a variety of types of devices.
The level of efficiency which must be met involves specific requirements from staffing to infrastructure capabilities, to third-party hosting performance. The architecture of a viable structure should consider performance, availability, reliability, cost, security, and maintenance. Part of the decision must also include storage of data and how all the information will tie together. A proficient system supports the volume of data fluctuation, though unpredictable, can increase without warning.
Comparing Mobile Infrastructures
When comparing the use of mobile and wireless technologies, I feel Delta made a significant leap by using mobile services as tools to enhance services. Delta embraced the new trending cultural changes by designing an infrastructure. To allow wireless connectivity to its airline facilities and aircrafts, while improving its customer’s overall experience when traveling. Delta recently announced its new feature for keeping its customers connected. Delta will now offer in-flight messaging for free. This new feature gives flyers the ability to use messaging applications to communicate during flights. In addition to enhancing Wireless Fidelity services and in-flight entertainment.
Over the years, Strayer gradually incorporated the technologies within its program. Online services were established in 2009, but the facilities were limited to computers and tablets. Only recently, web applications were developed to offer mobile access which makes access compatible with smartphones and similar device use. I believe the University should have made more of an achievement to advance its services in almost ten years.
Operational and Enterprise System Support
As the industry of internet-based education progresses, it is imperative that the technology continues to conform to trends. Services provided through educational institutions have changed over the previous ten years. These programs have gone from offering a limited selection of courses to full-service degree programs. The support of the online program’s infrastructure is vital, to assure the company is providing a service its student can rely on.
The enterprise system that works best for both Delta Airlines and Strayer University is an Enterprise Resource Planning system. The technology allows companies to integrate processes such as sales, deliveries, and accounts receivable, human resources, and share data (Turban, 2013, p. 301). The infrastructure can be customized to manage multiple types of modules to accommodate the variety of programs the organization uses for both internal and external tasks. Implementing the proper systems for handling all incoming and outgoing data is part of operating an agile infrastructure.
The mission of Strayer University is to provide exceptional service and personal commitment to the student’s success. By offering online courses, the institution allows the convenience of long-distance education from the students home. This technology also assists in reaching students who are limited to the physical access of attending classes in the United States. It is essential that the strategy of the business encompasses the needs of the students, staff, and stakeholders.
The effectiveness of providing real-time information is vital to the success of running an online service. An adequate user support service must be incorporated in the design of an e-learning system. The service should provide specific performance levels to handle user inquiries and resolutions to problems affecting any of the web-based modules (Weiyuan, & Chenggui, 2017, p. 20). Usually, this service is accessible through a maintenance ticket program.
Business, W. (1). Business Wire Releases Best Practices Guide to Successfully Navigating Social Media for Publicly Held Companies. Business Wire (English).
Corbitt, B. J., & Al-Qirim, N. Y. (2004). E-business, E-government & Small and Medium-size Enterprises: Opportunities and Challenges. Hershey PA: IGI Global.
NADEAU, M. (2016). UNiTING the Digital Enterprise. (cover story). Cio, 11-18.
Strayer Education, Inc. (2015). 1-21.
Turban, E. (2013). Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th Edition. [Strayer University Bookshelf]. Retrieved from https://strayer.vitalsource.com/#/books/9781118672761/
Weiyuan Zhang1, z., & Chenggui Duan, c. (2017). Construction and Implementation of Institutional E-learning Development Framework in Continuing Higher Education. Journal Of Educational Technology Development & Exchange, 10(1), 11-25.