CRM Design Proposal
CRM – Customer Relationship Management
It is a strategy for managing relationship between the company and it’s customers with potentially new customers (Kostojohn, Paulen & Johnson, 2011).
It streamlines processes and increases proffitability.
CRM Design Approach
The recommended design approach is user interface design
User Interface Design is geared more towards the user.
Focuses on user familiarity and flow
Users get more form the CRM system.
Choice of User Interface
User interface was chosen for multiple reasons, they include;
Consistency with other CRM the customers might have used with other companies since it is popular
Better user interaction
Users can easily discover other useful features they might not have discovered otherwise.
Pattern Based design good when developing the software itself but when centering the design around the users, user interface takes a priority.
Steps and Processes
A user interface consistent with user expectations
Room for growth and expansion.
WeLoveVideo, Inc Storyboard
User Interface Screen Layout
User Interface Pros and Cons
Simplicity – Easy to explore
Consistent with user expectation
There’s the benefit of WYSIWYG
It requires just a click and a simple illustration for users to understand
It is attractive to the user
It becomes complex if there is a lot of content and users might miss some crucial steps hence being stuck.
New users may fond it overwhelming.
Making the changeover will slow down the process for some time
MacLeod, N. (2017). Building safe systems in aviation: A CRM developer’s handbook. Routledge.
Kostojohn, S., Paulen, B., & Johnson, M. (2011). CRM fundamentals. Apress.
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CMGT 555 CRM Design Proposal.pptx