Developing Persuasive Business Messages Part III

Introduction

Need for Implementation of an app to enhance students learning experience while increasing district’s revenue as well.StudentGradTracker RecommendationsBenefits of StudentGradTrackerPossible Impact:Prepared with a Plan B if app does not perform as planned.Conclusion

Recommendation

StudentGradTracker” would fulfill a need for both our students and consumers.This app encourages users to share opinions, participate in discussions and engage with others in real time. Market through social media, email Engagement level with high school students and social media is high, thus, making marketing through avenue the best way to market StudentGradTracker.It will also easily attract students, customer as well as allow the district to connect with our customers’ Social networks like Facebook, MySpace, and LinkedIn. All of these forms involve the building of networks or communities by allowing users to interact with each other.Would provide cross-cultural and multinational interactions and opportunities.

Benefits

Students would have technological knowledge integrated into their educational experience.Students would have hands on learning experiences where they gain on the job training/job skills.Students learn 21st century learning skills.Helps students develop a personal learning plan, a requirement for graduation.Ensures students have a way to fulfill high school graduation requirements.Ensures the district stays up to date on current technology. Revenue produced would support student programs district wide.Revenue will enable the district to fund current programs as well as expand to meet larger needs and demands.Students could partake in a course that teaches them skills to develop, design, monitor and troubleshoot any technical issues that arise with StudentGradTracker.Students would gain highly sought after employability skills.

Possible Impact

If StudentGrad does not perform as expected:

The district and the board would also loose the capital resources that were initially invested in the creation of the app.The failure of the app could have a negative impact on our current customer base.May cause current families to move out of our district.

Plan B: Moving Forward

Plan B Is intertwined in the initial plan as a failsafe.Trial Period for a year to work out bugs.Students in the AP course will be tasked with finding ways to market and sell our services to consumers. The students will still have the course to help them build technological 21st century skills.

Conclusion

Mobile technology is changing the way students learn and how businesses communicate.21st Century Learning skills are necessary for students as well as businesses.Districts needs to expand and its IT department needs to move with it.Increase Revenue.Create classroom opportunities and Jobs.Thank you for your time!

Questions

I will now take any questions, comments or concerns.

References

Communication in Today’s Digital, Social, Mobile World. References (n.d.). Retrieved March 17, 2018, from https://bizfluent.com/info-8286799-reasons-studying-business-communication.htmCalifornia Department Graduation Requirements. (n.d.). Retrieved April 6, 2018, from https://www.cde.ca.gov/ci/gs/hs/hsgrtable.asp.D. (5 november 2014). 4 Important Digital Marketing Channels You Should Know About. Retrieved April 9, 2018, from https://www.digitaldoughnut.com/articles/2014/november/4-important-digital-marketing-channels-you-should.Seven Dimensions, (2012). Professional Use of Social Media (03:09) [Video file]. Films onDemand.https://rtu.businesscommunicationnetwork.com/book/?book_id=6&tag=business-communication-essentials-7th-edBusiness Communication Essentials: A Skills-Based Approach, Ch. 1: Professional Business Communication Essential, 7th Ed. Chap. Completing Business Messages.