DIFFERENCES BETWEEN THE TRADITIONAL MEDIA OPTION AND THE NEW MEDIA

AUDIENCE

The new media option allows for a two way conversation between the owner of the account and the rest of the world while the traditional media option only allows a one way conversation* (Patton, 2010)The new media option allows the audience interact hence termed as an open system while the traditional media option does not allow any interactions of the audience hence termed as a closed system**The new media option always broadcast breaking news at that particular time unlike the traditional option which has specific times to air the information (Patton, 2010)

REACH AND CHANNEL

In the new media, information is obtained from social media sites while in traditional media these are obtained from televisions and other devices* (Narayan & Narayanan, 2016)The new media option uses channels such as twitter , Facebook , instagram and emails but traditional media options channel their information through radios, televisions, magazines and billboards (Croteau & Hoynes, 2013)

CONTENT

The contents in the new media option may often include false information in the course of their real content. However, contents in traditional media options are often well polished contents* (Croteau & Hoynes, 2013)The content in new media options are generated by users of online system and made available in social media unlike traditional forms which are generated from professionals at a particular office or media houseThe contents in the new media option are mainly about a particular person but contents in the traditional media options are not person they mainly concern the country (Narayan & Narayanan, 2016)

References

Croteau, D., & Hoynes, W. (2013). Media/ Society: Industries, Images and Audiences. SAGE Publications.Narayan, S. S., & Narayanan, S. (2016). India Connected: Mapping the Impact of New Media. SAGE Publishing India.Patton, M. Q. (2010). Developmental Evaluation: Applying complexity concepts to enhance innovation and use. Guilford Press.