Account for variability

Account for variability

The control characteristics may be different for every portal instance within the scope of your initiative. For example, your employee portal may offer users a great deal of independence and autonomy, while your customer portal might be a more controlled and orchestrated UX. In fact, the control characteristics may differ among individual audiences in these domains — for example, business customers versus consumers.

Detect the need for change

Portal managers must use a range of mechanisms to sense and respond to the need for change in the control-versus-flexibility formula. They should use human mechanisms (such as surveys, feedback and interviews) in conjunction with objective data gathered through compliance tools and Web analytics.

Enable adjustment

Part of the governance burden is recognizing and acting on the inevitable need to exert more control when necessary, and to release more flexibility when necessary, without disrupting user productivity or compromising the business’s integrity.


The manner in which leaders organize portal responsibilities and tasks is vital to ensure business success, adoption and longevity. As we mentioned earlier, many portal initiatives fail just when leaders give up. However, portal initiatives require continual commitment and vigilance.

A durable portal strategy requires constant two-way communication. Of course, governance policies must be instituted, communicated and enforced throughout the organization. However, to ensure that the portal continues to comply with governance, organizations must periodically examine the following:Are policies and processes being followed (compliance)?Are policies and processes adequate to address the needs of the business?Are they too strict? Are they stifling productivity or adoption?Are they too loose? What additional/new risks must governance address?Thus, it’s vital to build a portal organization that fosters continual two-way communication, ensures commitment and engagement over the long term, and allows for change.

 Recommendations on how the team might use effective group communication strategies inside and outside the organization, including the use of social media

Reading and going through the given statement there are many ways that a team might use an effective group communication strategies inside and outside the organization and some of those recommendations are discussed and described below:-

The first and foremost recommendations for effective group communication is to use clear and concise communication practices for both inside and outside the organization as this will lead to better understanding and clarity of things.The second recommendations is the use of emails where the mails needs to be very precise depending upon the target audience of the group.The third is the use of social media such as face book, LinkedIn etc to interact with group members outside the organizations as required.


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