University of Phoenix Material
SWOT Analysis
Review the SWOT Analysis Microsoft® PowerPoint® prior to completing this assignment.
Based on a review of the performance analysis of Community Hospital discussed in the Business Plan scenario, consider what you perceive to be the strengths, weaknesses, opportunities, and threats for this hospital.
Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to hospital, aging building, and availability of financial resources).
Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a competitor hospital opening two physician practices in your market).
Write a 700- to 1,050-word analysis that incorporates the key components of a SWOT analysis for the scenario described in Week One to generate a list of perceived strengths, weaknesses, opportunities, and threats. The analysis will include the following:
Analyze how this SWOT analysis will be used to form a final recommendation in the full business plan.
Analyze the limitations and advantages of conducting a SWOT analysis on your own (versus with a group of stakeholders).
Use the table provided to record your analysis of the information from the strategic planning scenario and generate two factors for each of the SWOT categories (strengths, weaknesses, opportunities, and threats).
Cite at least 1 peer-reviewed, scholarly, or similar references to support your assignment.
Click the Assignment Files tab to submit your assignment.
Table 1: SWOT Analysis
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived strength (internal) |
|---|---|
| Per the background of the Community Hospital-Low volume of medical malpractice claims | Per the “business plan scenario” I will give some strength from my reading. Community hospital STRENGTH-Internal: Low Malpractice claim (medical) This can be strength for the incoming physicians. A physician is not going to want to take a risk at a hospital that may be neglecting the patient by not having safety rules or equipment for the patients. The medical malpractice may not necessarily be because of the physician doing an incorrect procedure. Or having a physician work for the hospital that doesn’t have the up to date credentials and accreditations to work at the hospital. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived strength (internal) |
| Mission and Vision- Providing high quality care | The Community hospital currently has three family practice physicians, one obstetrician physician, one medical oncologist and one non-invasive cardiologist. Per their Mission and Vision, this hospital would like to staff six Family practice physicians versus only having three. As well as providing women services. Having the staff of physician can assure that patients can have a one stop experience. They won’t have to travel across town to go see a specialist that may be referred by a primary care doctor. Having more physicians can increase the number of patient that can be seen in a day. It won’t have to be limited due to shortage of doctors and “may” lessen the wait time for these patients. The Mission for this hospital is to provide “high quality care” through “comprehensive” range of service. Like I stated in the prior sentence, the populations wants to have all there services done as one not having to go see one doctor in one spot and then travel further to see another physician. Some patients may not have the ability to travel or the time to keep going back and forth or across town. The advantage of having more physicians will allow them to possibly schedule more than appointment in one day. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived weakness (internal) |
| Shortage of staff and physicians | Community Hospital being low on staff (physicians and medical staff) does not allow them to handle the “flow” of bringing in more patients. The facility cannot accommodate to different ages or sizes of patients. Patients are going to want to go where they feel comfortable within their surroundings. Patients are going to want the higher quality of care and be satisfied with the services. IF a facility cannot accommodate, patients will not come back. They will find somewhere else to go. Patients are not going to sit around waiting because the facility has a shortage of physicians. Scheduling is going to be a problem for services due to the shortage of staff and physicians. Having a shortage is not allowing the patients to search for other physicians and the specialist that could be offered. This hospital needs some sort of marketing tactics to assure the physicians that they will be supplied with the safety of equipment and staff that will be available to help with certain procedures. Since a hospital in another county has updated there facility, this will cause a decrease in business as well. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived weakness (internal) |
| Perception of care | Due to the competition of an other surrounding facility/hospitals that are upgrading and having the “up to date” equipment will bring down the incoming physicians and patients. If the quality of care can be better from a facility that has up to date equipment, patients will go there. On the financial summary, the depreciation has increased from last year. Is this due to the age of the hospital? The hospital needs to update some factor of this hospital if it plans on keeping the staff. If a newer facility has the equipment that is needed to perform a job and offer better pay to the employees, why wouldn’t they want to work for the competitor? A narrow of physician network will discourage patients as well. Some insurance require an “assigned” physician. If the physician is not contracted with the insurance a physician will not get paid for their services. Many times a patient is not aware of this “in network” term and get pretty angry when they have to pay full price for their visit or the doctor doesn’t get paid at all. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived opportunity (external) |
| Growth in population | Due to a new “automotive factory” coming into the county. This will open up jobs, which may help with the unemployment rate in the county. The manufacturing plant that will be opening will open up 1,500 production line jobs and 300 administrative jobs. These employees will be provided medical insurances, which should bring in patients with commercial insurances versus government insurance plan. Since this factory is opening up on the North side of town, putting a Urgent Care at the strip mall on the north side of town could be a benefit. I foresee a lot of Worker’s Comp claims needing to be see due to the common injuries and sickness that will happen working in a area that your in close encounters with another person. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived opportunity (external) |
| Competitor-Technology | Being that Community Hospital has competition with other county hospitals, this hospital may fail at not having the up to date technology. Patients and physicians have access to “e-visit”. This feature will allow physicians to communicate with the outside of rural areas patients by “telecommunication”. This allows physicians to speak with a patient or another patient over a visual laptop or app such as Skype. This is a great feature so a physician would not have to travel out of area and speak with the patients over a computer. Or maybe assist in a surgery. This feature should be able to allow a physician to have access to a patients demographics and medical history as well. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived threat (external) |
| Facility upgrade | Hospitals in other counties have upgraded their facility to accommodate to the new technology that is offered in the health care industry. New MRI machines, x-rays machines. Accommodate to the different sizes of patients such as the bariatric patients. Wider beds, chairs, etc. Patient’s feels that having up to date equipment will best suit them by the perception of the hospital and area. |
| Analysis of existing information from Community Hospital strategic planning scenario | Perceived threat (external) |
| Competitors | Due to the upgrade of the other county facilities has “drawn more market share” to their facility. Advertising is a key to a successful facility/business. Most go by word of mouth or what previous population has to say about that facility which can be found on the internet. The hospital could form a website to show what services are provided and introduce the new “Urgent Care” that can accommodate to the ones that have a common cold or may need stiches. |
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