Competitiveness and Performance Effectiveness for Health Care IT Systems

Competitiveness and Performance Effectiveness for Health Care IT Systems

HSA 315

Competitiveness and Performance Effectiveness for Health Care IT Systems

Introduction

Health Care organizations are equipped with experienced leaders who has specialized occupations that possess technological skills to support the development of the organization. The Information Technology team helps to build an efficient leadership hierarchy that is technology oriented and business savvy. IT leadership translates the organization’s business vision into reality, then commission their work correspondingly. Fundamental characteristics and responsibilities of key leaders must be comprehensively defined within the organization to re-design and re-engineer application implementations (“IT Management,” Computerweekly.com).

Fundamental responsibilities and key characteristics of the Chief Information Officer (CIO) and Chief Technology Officer (CTO) within health care organizations.

The Chief Information Officer’s role is to bring innovation, revenue generation, transformation, information management, marketing development and managed health information to the organization. The CIO is constantly emphasizing the organization’s business priorities, encourages transformational thinking, helps to develop technological strategies to enhance IT performances, uses technology as a platform to sustain outcomes and achieve values, and make change happen. CIO’s are visionaries who works collaboratively with senior management to help determine how technology best serves the organization to help with customer interaction, partnerships, IT confidence and community networking (Higginson, David, 2018). A quality CIO leads with integrity, is focused, a good communicator and consultor with thinking embedded in the organization’s initiatives. CIO’s spend a good bulk of their times with their businesses, understanding the details and other aspects of their businesses whether through operations, clinical or business components. CIO’s must shape the organization’s leadership strategies and secure qualified project managers that will execute projects in a timely manner to unveil the strength of the team.

The Chief Technology Officer (CTO) is responsible for the implementation and organization of the company’s technological architecture. This role consists of essential technology principles such as defining an operating system, networking capabilities and ensuring technical infrastructures are up to date with new features. The CTO also assures that the foundation which builds the system is solid, they are strategical thinkers, well-versed in technological trends and business concepts. They are also responsible for providing sound leadership to communicate the organization and stakeholders’ best practices that the company’s technological resources are being used responsibly. They also track new technologies as soon as they appear on the market and identify those appropriate for the organization, investigates certain useful features while making sure they are up to standard.

Both the CIO and CTO utilizes their expertise to assist stakeholders and employees by knowing technological trends which helps to build strategy, business planning and development, and the analysis and research of technological advancements. Both can perform dual roles, alternating either between the CTO or CIO responsibilities according to the organization’s needs. They are able to help the organization reach its objectives such as its strategic planning role and the technological focused role. Both oversees the company’s infrastructures such as security maintenance, networking, data protection and acts as a liaison between customer and business by helping to deliver an IT based market (Wagner, K., Lee, F, Glaser, J. 2018). Both are innovative and competitive, keeping abreast of cloud technology and data analytics. Vendor management and technology helps to develop relationships between the organization and their partners, thus the CTO and CIO are constantly seeking new business initiatives to highlight the organization’s associated benefits, including work delegation and developing successful IT Leadership. (Frankenfield, Jake. 2018).

Developing Healthcare Technologies

A developing healthcare technology that can be used to improve health, increase quality of life while lowering costs is the Minimally Invasive Robotic Surgery that assist surgeons with surgery through nominal intrusive laparoscopic procedures. Instruments are more précised, vision is enhanced through cameras allowing surgeons to have more control of the operation under the most challenging circumstances. Benefits from this type of technique includes shorter recovery time, less trauma, small incisions and faster healing process. The benefits allow surgeons the capabilities to perform complex and conventional surgeries with precision, flexibility and control, resulting in less trauma than traditional surgeries. Surgeons also have the advantage of a three-dimensional view inside the body during surgery, and this visualization helps them to target the anatomy, stops hand tremors and reduces body movements. The results are less blood loss, less scarring and pain, smaller risk of infection, shorter hospital stay and recovery and improved outcomes (Orlando Health 2019).

Robotics assisted surgery works by utilizing technology that guides the surgeon’s hands’ movements and is interpreted into smaller detailed movements inside the patient’s body. The high definition three-dimensional imagery targets the specific location inside the patient’s body, and with camera-aided view, the surgeon begins the procedure with precise expertise. These surgeries are done by highly-trained teams with elevated concentration of meticulous excellence regarding patient outcomes. Robotics helps to defray the expenses of multi-million-dollar machines and even though they increase operating room time, operating expenses, structural upgrades, marketing, staff training among others, these costs are reduced through downstream expenses such as employment, hospital stay and medical expenses (Jayne D, Pigazzi A, Marshall H, et al. 2017).

Another development in healthcare technology that has improved health and reduced costs are the use of Electronic Health Records database. EHR’s are innovative and continues to evolve as technology increase, assisting in most healthcare processes from data monitoring, lab test results to self-care implementations. According to Beckers Hospital, by 2013, about eighty percent of hospitals have incorporated Meaningful Use and EHR’s into their organizations and have replaced systems and conventional monitoring methods through integration of user-friendly accessible devices such as smart phones and tablets. EHR’s are used in the centralization and efficiency of patient care, including the integration of data into a single platform system, a more structured efficient care for patients (Beckers Hospital, 2018). Mobile devices allow providers and patients to freely access and send information with consistency and at any time convenient to them.

EHR’s telehealth costs are reduced because they reduce time for both employees and employers, eliminating the need to travel to multiple locations for results. Physicians and patients can consult with each other through interactive online chats, easily access information, help patient to make educated decisions about their care and become active participants. In addition to increasing access and convenience, EHR portal technology is a source of liberation and responsibility for patients. It allows patient to ally for their care putting them in power at their convenience. EHR’s improves data accuracy and makes it easier for facilities to save money by reducing office supplies and eliminating the need for bulky storage systems. EHR saves in medical facility costs and unnecessary expenditures for patients as they travel back and forth to various providers for consultation (McCarthy, Kevin 2017).

Training Providers in Healthcare Technology.

In order to help clinicians work more effectively and efficiently, healthcare technology helps to improve their services and provides the best possible care. Training is crucial and a big part of technology application which support the daily activities of the organization. Provider training helps to increase patient safety, reduce costs, improve quality, improve clinical outcomes and patient care. Training also helps providers to effectively use EHR database and how to use templates that improve physician satisfaction. Training helps users to focus on gaining the necessary proficiency and functionality to adopt to new workflows, helps providers to manage patient data, manage and resolve problems as they arise, diagnose problems, prioritize, manage medications, discontinue drugs with ease, reorder prescriptions, change dosage, have easy access to data, make searching easier and manage other clinical proceedings (BMC Health Services).

Strategy for training would include a blended format of demonstrations, lectures, hands-on activities, efficiency tools and a professional team with advanced EHR abilities and skills. Users would be asked to meet the organization’s goals such as timely responses, same day response to messages, short-cut tools, best practice advisories and the avoidance of duplicate materials. Technological training would include reference guides and IT support system to increase workflow efficiency. Informal and formal training programs would address specific areas and topics including SWOT Analysis of strengths and weaknesses, the company’s strategic positioning, their external situation, variances and how to analyze and forecast outcomes. Training plans would comprise of the organization’s vision, mission, objectives and plan of action to ensure strategic planning and development (BMC Medical Education, 2018).

Best Practices for Effective IT Alignment and Strategic Planning Initiatives

No two plans are created equal and the organization’s unique needs should reflect what they offer. Technological impact acknowledges the changes in IT representation and helps to provide a strategy that represents the daily operation of the company. Effective IT alignment specifically enhances the administrative, physical and infrastructure of the organization to ensure excellence. Three best practices for effective IT alignment are:

References

• IT. Governance. This is the official framework of the organization because it ensures IT best practices supports the company’s business objectives because of laws and regulations. IT governance aligns business strategy with IT strategy, making sure organizations are following governing regulations and protecting shareholders, customers and stakeholder’s information including financial accountability (University of Oregon, 2018).
• Resource Leverage. This means making most of the company’s limited financial resources in the smartest and most efficient ways possible. Determined principles are based on the company’s priorities, efficiencies and strategic investments (both monetary and personal), which coordinates the establishment of accuracy to guide recommendations (University of Oregon, 2018).
• Strategic Plans and Investments. These areas of concern cover security, infrastructure networking, network speed, security implementations, proactive measures and strategic initiatives that will launch redesigned professional processes (University of Oregon, 2018).

Beckers Hospital, 2018. https://www.beckershospitalreview.com/healthcare-information-technology/10-biggest-technological-advancements-for-healthcare-in-the-last-decade.html

BMC Health Services. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4220630/

BMC Medical Education, 2018. ttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC4355452/

Frankenfield, J. 2018. https://www.investopedia.com/contributors/82577/Higginson, David, 2018 https://www.healthcareitnews.com/news/meet-modern-healthcare-cio-business-leader-casting-their-traditional-it-role

IT Management, 200-20019. https://www.computerweekly.com/news/1518633/5-information-

technology-leadership-traits-critical-for-the-CIO

Jayne D, Pigazzi A, Marshall H, et al. 2017. Effect of robotic-assisted vs conventional laparoscopic surgery on risk of conversion to open laparotomy among patients undergoing resection for rectal cancer: the ROLARR randomized clinical trial. JAMA. 2017;318(16):1569-1580. https://jamanetwork.com/journals/jama/fullarticle/2698476

McCarthy, Kevin 2017. https://www.nuemd.com/news/2016/07/22/ehr-software-helps-both-patients-providers-save-money

Orlando Health, 2019. https://www.orlandohealth.com/services-and-specialties/robotic-surgery/about-us/how-it-works.

UserRAQUEL ROBINSON

CourseHealth Services Marketing

TestQuiz 9

Started3/9/19 9:41 PM

Submitted3/9/19 10:31 PM

Due Date3/11/19 9:00 AM

StatusCompleted

Attempt Score56 out of 60 points

Time Elapsed49 minutes out of 1 hour

Instructions

This quiz consist of 15 multiple choice questions and covers the material in Chapter 13. Be sure you are in Chapter 13 when you take the quiz.

Results DisplayedSubmitted Answers, Correct Answers, Feedback

Question 1

4 out of 4 points

A transformational appeal is a creative strategy that:

Selected Answer:

Correct elaborates on non-product-related benefits or images.

Correct Answer:

Correct elaborates on non-product-related benefits or images.

Question 2

4 out of 4 points

Face-to-face, person-to-audience, over the telephone or through e-mail are examples of what type of communication channel?

Selected Answer:

Correct Personal.

Correct Answer:

Correct Personal.

Question 3

4 out of 4 points

Creative and unexpected ads located in such diverse settings as sports arenas, parking meters and shopping carts in hopes of grabbing consumers’ attention is a strategy called:

Selected Answer:

Correct place advertising.

Correct Answer:

Correct place advertising.

Question 4

4 out of 4 points

In the macro communications process model, noise refers to:

Selected Answer:

Correct competing messages.

Correct Answer:

Correct competing messages.

Question 5

4 out of 4 points

A product’s styling and price, shape and color of packaging, the manner and dress of individuals delivering a service and a company’s stationery are all examples of:

Selected Answer:

Correct brand contact.

Correct Answer:

Correct brand contact.

Question 6

4 out of 4 points

The number of different persons or households exposed to a particular media schedule at least once during a specified time period describes what factor of media exposure?

Selected Answer:

Correct Reach.

Correct Answer:

Correct Reach.

Question 7

4 out of 4 points

What is a gross rating point?

Selected Answer:

Correct One impression or exposure to an advertising message to one percent of the target population.

Correct Answer:

Correct One impression or exposure to an advertising message to one percent of the target population.

Question 8

4 out of 4 points

What is the principle of congruity pertaining to marketing message sources?

Selected Answer:

Correct Communicators can use a good image to reduce negative feelings toward a brand, but may lose some of the audience’s esteem in the process.

Correct Answer:

Correct Communicators can use a good image to reduce negative feelings toward a brand, but may lose some of the audience’s esteem in the process.

Question 9

4 out of 4 points

Community health fairs are examples of what major mode of marketing communication?

Selected Answer:

Correct Events and experiences.

Correct Answer:

Correct Events and experiences.

Question 10

4 out of 4 points

The number of people with target audience characteristics exposed to a media vehicle:

Selected Answer:

Correct effective audience.

Correct Answer:

Correct effective audience.

Question 11

4 out of 4 points

Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor is the definition of:

Selected Answer:

Correct advertising.

Correct Answer:

Correct advertising.

Question 12

0 out of 4 points

In reference to advertising qualities, what is amplified expressiveness?

Selected Answer:

Incorrect The ability of an advertiser to repeat a message many times.

Correct Answer:

Correct The dramatization of the organization or its products through print, sound and color.

Question 13

4 out of 4 points

Advertising, sales promotion, events, publicity, personal selling and direct marketing are the six major modes of:

Selected Answer:

Correct marketing communications mix.

Correct Answer:

Correct marketing communications mix.

Question 14

4 out of 4 points

The three factors underlying message source credibility are expertise, trustworthiness and:

Selected Answer:

Correct likability.

Correct Answer:

Correct likability.

Question 15

4 out of 4 points

The number of repetitions needed to put across a brand’s message to customers is called:

Selected Answer:

Correct advertising frequency.

Correct Answer:

Correct advertising frequency.