Effects of AdvertisingUniversity of PhoenixHUM/186
Effects of Advertising
Food represents of a city’s culture largely. Eating authentic food of a particular culture is a great way of learning a lot about that culture. (Emeril Lagasse)
How is fast food advertised?
BillboardsCommercialsFlyersMagazinesRadioSocial MediaWord of Mouth
Who determines ethical standards for advertising
InternetRadioTelevision
Federal Law states that ads must be…
TruthfulNot misleadingBacked by scientific evidence (when appropriate)
Advertising
Should be applied in the same standard no matter where an ad appears
How has fast food advertising affected America
Changed America tremendously!We are now a fast food nation – makes consumers want to go out and buy food Affects our health – Many places list the calories in foods, however, it doesn’t stop anyone from spending money on fast foodHas transformed the way we eat – Instead of cooking, we take the shortcut route and buy fast food Changed our economy – Obesity percentage has risen tremendously for both male and female
Key Persuasive Techniques Used
Cartoon-Like Characters & ToysChildren in commercialsFamous celebrity commercialsPopular music usedMaking the food look more appealing than what it isTestimony commercial
Happy Meal toys like Batman and RobinMcDonald’s Jamie Foxx (Sprint)Pharrell Williams (Happy Song)All fast food restaurauntsSubway (Jared) (NFL Players)
Critical Issues that may arise
Children and advertising – easily to be impressed; may believe everything they see
Critical Issues that may arise
Advertising in school – turning to advertising for funding (fund raisers, vending machines); (sending mixed messages but promotes eating healthy)
Critical Issues that may arise
Political Advertising – they do not adhere to any codes or procedures that protect the public from inaccurate claims. They seek votes at any costLove to expose information Degrade their targets
.
References
Chaika, G. (2016 , October 11). Education World. Retrieved from Google: http://www.educationworld.com/a_admin/admin/admin083.shtmlFederal Trade Commission Protecting America’s Consumers. (2016, October 11). Retrieved from Google: https://www.ftc.gov/news-events/media-resources/truth-advertising
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