Marketing Communication Process

Assignment 1: Marketing Communication Process

Recent Promotion Experience

Recently, I experienced two of my co-workers receive promotions. They have been employed for many years with our company, and have climbed the ladder to where they are today. This promotion came suddenly, but did not seem to surprise anyone in the slightest bit. They truly deserve the positions they have recently stepped into.

Communication Process Elements

The communication process contains seven major elements. These are as follows:

Effective Promotion

  1. Sender: the person who intends to convey the message with the intention of passing information and ideas to others is known as sender or communicator (Chand, 2015). In the scenario of the promotion mentioned above, the sender would be the GM who offered my co-workers the position.
  2. Ideas: this is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions (Chand, 2015). In the same promotion scenario the idea(s) would be, the offer of promotion. The idea would be the suggestion of my co-workers to take this new position.
  3. Encoding: Since the subject matter of communication is theoretical and intangible, its further passing requires use of certain symbols such as words, actions, or pictures etc. Conversion of subject matter into these symbols is the process of encoding (Chand, 2015). So the encoding, would be the conversation which took place originally regarding the position.
  4. Communication channel: The person who is interested in communicating has to choose the channel for sending the required information, ideas, etc. This information is transmitted to the receiver through certain channels which may be either formal or informal (Chand, 2015). The communication channel during this promotion scenario, was semi-formal. The GM transmitted a message to my co-workers in a semi-formal manner.
  5. Receiver: Receiver is the person who receives the message or for whom the message is meant for (Chand, 2015). My co-workers were the receivers of the communication.
  6. Decoding: The person who receives the message or symbol from the communicator tries to convert the same in such a way so that he may extract its meaning to his complete understanding (Chand, 2015). My co-workers received the communication, then they converted the message, and they gained a complete understanding of the position offered.
  7. Feedback: Feedback is the process of ensuring that the receiver has received the message and understood in the same sense as sender meant it (Chand, 2015). Once the GM made the offer, she asked my co-workers for any questions or comments. She was looking for feedback to ensure they had understood in the same way she meant the message to be understood.

The given promotion was very effective. This would be great in any other situation as well. The GM completely followed the communication process leaving no element out. The message was communicated thoroughly and received well. There was opportunity for feedback to guarantee the message came across and was received in the correct manner. This was definitely an effective promotion.


Argosy University (2015). Module 4 Assignment 1. Retrieved September 30, 2015 from

Chand, Smriti (2015). 7 Major Elements of Communication Process. Retrieved September 30, 2015 from

Sherwood, Erin (2012). Definition of Encoding. Retrieved September 30, 2015 from