The Importance for Change
As you already know at Carver Optical we are an Independent Optometry. (Consider
re-phasing sentence )( Starting a sentence with “As you already know…” is informal and should not be part of your paper) Our initiative is to give exams and sell prescription glasses and contacts. We get our profits from our Independent Loyalists. Although, most of our profits come from the glasses we sell. On the contrary, not so much from the contacts.(Consider re-phasing sentence ) Although Online sales could bring the numbers up with both glasses and contacts.
However, to upgrade the technology process, there must be a change manager to help the employees through the process. Change management is an important part to any change in a business.
The Importance of Change Management
The importance of change management is to give the employees someone to look to for advice about the change and any uncertainties or fears about what the change will bring. Change to some employee is a scary process. Because most managers are used to the way things are.
They feel that change may be a down fall (grammar check) for them, so they stick with the same routine giving to them at the beginning of their employment. Some managers and employees feel that because they are still making the same money they were when they started. Change is not always bad, but it feels that away to some individuals. Moreover, it can cause depression, anger, and hostility. However, they are not seeing it from a different point of view. Of course, that is where change management helps everyone work though and overcome the change. Our sells on
contacts screams help. And before you know it our glasses sells are going to start to decline because everyone is starting to buy everything online.
On average Carver sells 105 pairs of glasses during a week’s period. In comparison to the 24 pairs of contacts sold during that same week. Our contact sales are low because at least 40% of our exam only clients (Hybrid Spenders) take their contacts purchases else were and about 10% buy glasses elsewhere. The bad part is that there is only 5% of customers buy cash glasses. They are mostly insurance bought glasses. And 2% leave for a bigger selection online. On the contrary, about 8% of the hybrid spenders come to Carver with a prescription from retails stores for our glasses because of the price difference. We also have a good price in comparison to retails. However, we do not have much of selection compared to retail stores or online.
Therefore, we need a change manager. Our change manager can implement changes to the marketing side of things. While working with the team to help them adapt to the new changes. Change is needed in all business areas to keep up with the times. If the company does not change and keep up with at least the technology times they will tend to lose more business. Consequently, that means that independent optometrist like Carver will have to close their doors for good.
According to Elizabeth Spaulding’s research for Bain & Company in 2012, independent optometrists like Carver will decline in contacts sales the next 12 months because our clients are moving to online buying.
“Forty-one percent said they would purchase contacts online, 22% would research products online and 21% said they would even purchase glasses online (from
upstart companies such as Warby Parker, which offers glasses at $95 with free shipping and free returns)” (para, 14).
Online buying offers more of a selection with all prescriptions, with more brands of contacts and glasses to choose from. Carver does not market other brands other that Air Optics and Fresh Look and a hand full of glasses brands such as Nicole Miller and Ann Taylors. Even though Carver sells other brands they are just not promoted. Our retail part of the office does not have room to store the other brands. Therefore, taking the business further to the future with online sales will benefit the business tremendously. Although, we need a change manager for that. (Spaulding, 2012)
Change Managers Roles
Change Managers communicate with the employees about the changes and why they are happening, how they will happen and what the benefits will be from the changes. This gives the employees a better understanding about the changes so that they will not be scarred to make these changes. Furthermore, the change give the clients more of a selection and more money in the pocket of the company. If the changes are not made the company will fall behind in technology times. And could be forced out of the market. (Muir, 2016)
For Carver to survive in this technology growing business, you need to change the behavior of the company. Carver needs to offer change that could be done online such as, setting appointments online because there are only 2 lines at Carver to set appointments and the employees that are setting these appointments are also busy doing other work. Online shopping also offers more election of brands for both glasses and contacts. All this can be done online.
This will give the clients better and quicker service making all our customers or clients our independent loyalist where they get the prescription and the products all from carver.
Carver employees need someone who can communicate these changes to lower risks for individual setbacks that come along with the changes. If we could make technology changes the customers could have better service without the employee having to answering phones just to set appointments and having to stop caring for the client while doing so. Technology is the future in all business aspects and Carver is falling behind. Vamping up the technology and adding change management at carver optical, the business continues to survive, and it will begin to thrive.
Change is a big part of everything in life and change needs to happen everywhere we go. The companies that don’t embrace the change are the companies that will start to lose business to other hip retailers and online sells.
Muir, J. (2016). CMI. The importance of Developing Change Management Capabilities in Middle Managers. Retrieved from the web on July 11, 2018. https://www.managers.org.uk/insights/news/2016/april/the-importance-of-developing-cha nge-management-capabilities-in-middle-managers
Spaulding, E. (2012). Bain and Company. Do you see what I see? The future of independent optometry. Retrieved from the web on July 11, 2018. http://www.bain.com/publications/articles/the-future-of-independent-optometry.aspx