MKT 100 Week 4 Discussion

30 Sep No Comments

Week 4 Discussion

Consider the following products: Coca-Cola Classic, Apple iPhone, Nike basketball shoes, and Loreal Shampoo. Products offered by a business can be actual goods, services, and ideas. 

 Pick one of the products above, identify two competitors, and what they offer that competes with your product.

For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above?

I chose Cola-Cola Classic to be the product of my discussion. The product faces two stiff competition from PepsiCo Inc and the Nestle S.A Company. PepsiCo company is responsible for the production of the Pepsi products, Quaker products as well as the Lay products. Nestle company on the other side produce products such as water products, baby food as well as the coffee products. in my view, these two companies are the major competitors since their products are not only drinks but also major food products. the features are possessed by the Cola-Cola Classic.

Cola-Cola Classic is a company which produce drinks with no alcohol at all. The unique selling proposition of coca cola is “coca cola gives you freshness, quick energy and also brings a person to live” coca cola drinks are categorized into five drinks type which includes: Cola-Cola, Fanta, Diet Coke and Sprite. Market possession to this company is high and has occupied more than two hundred companies. The company does this by licensing and also marketing five hundred beverages in all the countries that are situated.




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