Branding, Products/Services and Pricing Strategies

Branding, Products/Services and Pricing Strategies

MKT/421

Branding, Products/Services and Pricing Strategies

Introduction

In the last five to ten years, there has been a consistent problem with children dying from being left in a hot vehicle. Of course, the easiest way to solve this problem would be to never leave a child in a car, but unfortunately life does happen and at times we forget some of the simplest of things. A safety sensor is a small object that could help save the life of your child from being left in a hot vehicle. Today, we are going to define a child safety sensor, list the benefits of using a child safety sensor, while also providing essential information as to why not owning a child safety sensor could end up being rather costly.

The Organization

We would like to discuss with the board of the newly developed product we have to offer. The organization it falls under is Child Safety. Our new product is called the Child Sensor. This product is a very special product to send a friendly reminder to parents that when they turn off the engine to their vehicle they will be notified that their child is in the backseat. You may ask why we would do something like this. Well we are glad you asked. Willingham (2018), “According to the safety organization Kids and Cars, an average of 37 children die each year in hot cars. These include instances where a child has been forgotten in a car, accidentally locks themselves in a car or trunk, or, in a small number of cases, when a child has been intentionally left in a car.

NoHeatStroke.org, a data site run by a member of the Department of Meteorology & Climate Science at San Jose State University, has been collecting data on these incidents since 1998. Since that time, the highest number of deaths per year was in 2010, with 49 deaths. 2015 had the lowest rate of incidents, with 24. 2017 was also an unusually deadly year, with 42 recorded deaths.” Our mission is to provide parents a peace of mind that their child will be safe at all times when they are arriving at their final destination by providing a device that will alert them that their child is still in the vehicle.

The Product

Our product is easy to use and lightweight. It is compatible with all car seats. The device comes as a set there is one piece that you put under cover of the car seat and another that part plugs into your cars diagnostic port. The section that lays under the child’s seat sends a weight reading to the device in the diagnostic port. When there is sufficient weight to indicate, a child is occupying the position the machine will say “child in car seat” every time the car is shut off. The product sells in a convenient carrying case that says the product name and the slogan “a little peace of mind.”

Why This Product is Best

Each item sold comes with a two-year warranty as long as the customer registers within the first month. Our product is an accessory to car seats already on the market. We can partner with larger brands to market our product inside their packaging and on their online sites. This method will help us gain an advantage over our competitors because it will increase the company’s visibility. We can also distribute our brochures to large parenting classes and have a large social media following.

S.W.O.T.T.

The introduction of the child seat safety monitor hits all the right cords when it comes to our children. At the onset, when the product was introduced into the marketplace, there was nothing like it, almost one of a kind. This is every businesses hope and dream. To be able to capitalize on new trends where there is little to no competition in that particular area of the marketplace. Where gaining the majority of the market share proves to be your advantage with new customers and the ability to retain or maintain some customer loyalty.

As time goes on you see other businesses enter into the marketplace with a similar item that rivals yours. This could pose problems if not anticipated at the onset of your design. As others throw there item into the marketing arena, we have an opportunity to showcase why ours is more superior. This can be in design, features or just the simplicity and ease of use.

We could be faced with patent infringements, ranging from the design of the product to the functionality of the item. It proves important to be the first and most advanced, based on the technology available at the time of design.

Our work does not stop here it is only the beginning for us. We need to keep an eye on what is happening in the world of technology as it improves, so should our product. This is what customers look for, whether the realize it or not. When it comes to keeping family safe, how far are you willing to go? For our company, we are willing to take it as far as your family needs us to!

The Top Three Real Business Industry Competitors

The competitors to our company, Child Sensory, would be Evenflo, Graco, and Cosco. Each of these companies makes car seats and booster seats, along with products that go with those car seats or booster seats. Child Sensory is different from these companies in the way that we are more technology driven. Our product of the child safety sensor is not built into or directly associated with the car seat that the child is in. The child safety sensor is a device that will register that both the parent and child are in the vehicle together by a sensor being placed on both ends. For the child side of this, the sensor is placed into the car seat; this allows the parents sensor to know when the child is in the seat. The opposite sensor that of the parent is going to be attached to their keys. Since the sensor is not built into the car seat directly, this allows the parent to buy a new car seat when the child grows out of it, or when transferring to a different car seat. There is no other product on the market that is like ours in the way of ensuring that the parent is notified if the child has not left the car seat.

Conclusion

As you can see, Child Sensory is a great company with a great product to offer new and existing parents. We understand that life happens sometimes and that we forget things when we do not expect to. It is beneficial to add a child safety sensor to your child’s car seat and your car keys to ensure that parents do not have to endure the unfortunate situation of leaving a child in the car. Child Sensory is different from any other company on the market, as we are technology driven and strive to be the best that we can be for both parents and children.

References

CBS New. (July 10yh, 2014). How Technology could help prevent kids deaths in hot cars. Retrieved from http://www.cbsnews.com/news/how-technology-could-prevent-kids-deaths-in-hot-cars/

The Free Dictionary. (2003-2018). Acronyms. Retrieved from http://acronyms.thefreedictionary.com/swott

Willingham, A. (2018). CNN. Retrieved from https://www.cnn.com/2018/07/03/health/hot-car-deaths-child-charts-graphs-trnd/index.html