MKT 431 Week 3 Keegan Rodgers Niche Presentation

16 Oct No Comments

Niche Market & Customer Involvement: Kudler Fine Foods

MKT/431Robert Etter

Why Marketing Matters

Capturing Importance: Shift

From product to co-created solutions & experiences:don’t presume you can understand medon’t try to capture me captivate and engage me!From promotion to communication within communities: I want interconnected interactions with like-minded others. not information.

Shift: Continued

From price to customizable personal value I am not a cost-to-serve or one of manyThere are many vendors to choose fromWhy should I choose your company?From place to choice and convenienceI am here; why are you not?Time and accessibility are important to me

Customer Feedback Solicitation

For Current Store Locations:Incentivized SurveysIn-store, at POS Online, via Kudler Website, and Social Media For Prospected Store Locations:Low to No-cost SurveysNear Competitors’ area of business: foot traffic Near prospected area

Showing Resolve (USP)

Customer “Insight at work” Bulletin Boards (per store)Can look to have been hand-written/PaintedCan be conveyed on a digital LED screenCan be communicated Online, per location.Exceptional products/Customer Opinion-driven ServiceConsistently proves level of value place on our customersHelps KFF maintain relevance in the changing markets Builds customer camaraderie in/outside of store.

Potential Target Market Niche

Walnut Creek, Ca. / La Jolla, Ca. Male Population: 46.2% (48.8 %) Female Population: 53.8% (51.2 %)Median Income: $76,522 ($84,428)Avg. P.P. Household: 2.09 2.95Avg. Home Price: $857,136 $840,951

Positive Affects of Customer Feedback

The 4 P’sHaving the right ProductProduct placementProduct Priced to sellProduct presentation / availability

The 4 C’sHaving a Co-Created productOpen CommunicationProduct ConvenienceCost = Experience / Value

Conclusion

Creation of a winning marketing niche is achieved through targeted customer feedback, having the right message and customer involvement.

References

Et al (2011) eCampus.Phoenix.edu: Business / Kudler2 Retrieved from: https://ecampus.phoenix.edu/ secure/aapd/cist/vop/Business/Kudler…WCCCBD (2008) WalnutCreek.org: Community Profile / Demographic Information Retrieved from: http://www.walnut- creek.org/about/community profile/demographic _information.aspEt al (2009) Rethinking Marketing: Entrepreneurial Imperative Retrieved from: https://newclassroom3.phoenix.edu/Classroom/#/ contextid/OSIRIS…




Click following link to download this document

MKT 431 Week 3 Keegan Rodgers Niche Presentation.pptx

Would you like your assignment done free from plagiarism by an expert? Place your order now and it shall be done within the timeframe you indicate.

To view and download a complete answer, scroll down to the bottom to pay Pay to view