Media Options – PowerPoint Presentation

Media Options

MKT 571

Introduction

For over 40 years, Apple Inc. has been devoted to making a better world via diverse businesses which today extent advanced technology in portable digital music players, personal computers, media devices as well as mobile communication. Apple as a flagship company, its electronics has leads the global market in digital media as well as providing a high-tech electronics that are manufactured and maintain high quality(Diamond & Haydon, 2018).

Introduction-Apple

Apple has used both the traditional and modern means of advertising. Both media are important in their ways and they have a targeted groups as well as targeted budget. In our case we will compare television as the old media of advertising and Facebook as the new media of advertising (Diamond & Haydon, 2018).

Products – Apple

Cell phonesTabletsWatchesVirtual RealityTV’s PrintersDesktopsLaptops

iphone imack itunesipadApp storeipodmacBook Airitel MACApple store

Brand (Media Option)– Apple

Live commercialsIn game integrations (NBA)TV showsAward showsSuper Bowl

Brand Strategy

Identity of the productCost involved of the productResearch & DevelopmentPrice strategies developmentMarketing Mix

Traditional Media Television

TVRadioPrint adsPopular TV showsPandoraFor so many years apple has been using TV to reach their potential clients.

New Media Outlet – Facebook

Founded by Mark Zuckerberg in 2004Mission: “Give people the power to share and make the world more open and connected” (Diamond & Haydon, 2018).Allows people to create groups and business pagesAbility to sell Live VideosBig business adsApple uses Facebook to advertise their products and services.

Conclusion– Apple

Traditional media consists of TV, Magazines, Radio, Billboards, and Music Apps. Traditional Media is produced by the marketer.New media options includes consumer involvement & content marketingSocial media can take you to a higher levelSocial medial is also cheaper as compared to other media.

References

Blakemen, R. (2014). Strategic Uses of Alternative Media: Just the Essentials: Just the Essentials. London, England: Routledge.Diamond, S., & Haydon, J. (2018). Facebook Marketing For Dummies. Hoboken, NJ: John Wiley & Sons.