For over 40 years, Apple Inc. has been devoted to making a better world via diverse businesses which today extent advanced technology in portable digital music players, personal computers, media devices as well as mobile communication. Apple as a flagship company, its electronics has leads the global market in digital media as well as providing a high-tech electronics that are manufactured and maintain high quality(Diamond & Haydon, 2018).
Apple has used both the traditional and modern means of advertising.
Both media are important in their ways and they have a targeted groups as well as targeted budget.
In our case we will compare television as the old media of advertising and Facebook as the new media of advertising (Diamond & Haydon, 2018).
Products – Apple
Brand (Media Option)– Apple
In game integrations (NBA)
Identity of the product
Cost involved of the product
Research & Development
Price strategies development
Traditional Media – Television
Popular TV shows
For so many years apple has been using TV to reach their potential clients.
New Media Outlet – Facebook
Founded by Mark Zuckerberg in 2004
Mission: “Give people the power to share and make the world more open and connected” (Diamond & Haydon, 2018).
Allows people to create groups and business pages
Ability to sell
Big business ads
Apple uses Facebook to advertise their products and services.
Traditional media consists of TV, Magazines, Radio, Billboards, and Music Apps.
Traditional Media is produced by the marketer.
New media options includes consumer involvement & content marketing
Social media can take you to a higher level
Social medial is also cheaper as compared to other media.
Blakemen, R. (2014). Strategic Uses of Alternative Media: Just the Essentials: Just the Essentials. London, England: Routledge.
Diamond, S., & Haydon, J. (2018). Facebook Marketing For Dummies. Hoboken, NJ: John Wiley & Sons.