MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch

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Career Connection: Integrated Marketing Communication and Marketing Mix – Client Pitch

MKT 571September 5, 2016Karlene swalley

Coca-Cola Marketing Mix

Product

Price

Promotion

Place

RECOMMENDED MARKETING MIX

Product Weaknesses

Price Weakness

Promotion Weakness

Current Positioning Strategy

Strategy Change

Target Audience’s Use and Belief of Distribution Channels

References

Coca-Cola Company. (2016). Our Company. Retrieve from: http://www.coca-colacompany.com/our-company/about-coca-cola-journeyBhasin, H. (8 Aug 2016). Marketing91. Marketing Mix of Coca-Cola – Coca Cola Marketing Mix. Retrieved from: http://www.marketing91.com/marketing-mix-coca-cola/Kotler, P.T. & Keller, K.L. (2016). Marketing management (15th ed). Upper Saddle River, NJ: Pearson/Prentice Hall.




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