Media options
MKT/571
introduction
Effective advertising = profit and salesLearning Team B’s chosen brand = Starbucks2 chosen media methods:Traditional media method = PostcardNew media method = Facebook Advertisement
Traditional vs new media
Traditional media includes television, radio, newspaper, magazines, post cards and ads. New media is preparing businesses for the future of advertising and marketing. It is a faster means of getting information out to consumers and companies.
New media
Facebook is the best new media platform for Starbucks. Facebook is primarily made up of the same demographic Starbucks targets. 79% of all adults use Facebook. Facebook has made steady growth. Facebook has continued to bring innovative technology expanding marketers abilities. Starbucks large fan base allows them to rely solely on word of mouth marketing and earned marketing.
Starbucks traditional media method – postcards
PostcardsTraditional Reintroduced
Starbucks traditional media method – Other Print
Newspapers
Full Color Ads –MagazinesNewspapersTells a Story
conclusion
It is proven that the older, more traditional media methods do not have the same effect as the newer media methodsFacebook is not only a platform for Starbucks, but for the coffee drinker as wellSocial media provides an outlet for people to share their stories and their love for coffee with others on a global scale
references
Images of traditional media. (n.d.). Retrieved April 16, 2017, from https://www.google.com/search?q=images%2Bof%2Btraditional%2Bmedia&rlz=1C1CHFX_enUS725US725&espv=2&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj0jtyI-ajTAhUBUCYKHbkzBTMQsAQIIQ&biw=1517&bih=735#imgrc=uadNpDw2rUpkfM:Miller, C. C. (2009, May 18). New Starbucks Ads See to Recruit Online Fans. Retrieved from http://nytimes.com Images of traditional media. (n.d.). Retrieved April 16, 2017, from https://www.google.com/search?q=images%2Bof%2Btraditional%2Bmedia&rlz=1C1CHFX_enUS725US725&espv=2&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj0jtyI-ajTAhUBUCYKHbkzBTMQsAQIIQ&biw=1517&bih=735#imgrc=uadNpDw2rUpkfM: Greenwood, S., Perrin, A., & Duggan, M. (2016, November). Social Media Update 2016. PewResearch Center, (), . Retrieved from http://www.pewinternet.org/2016/11/11/social-media-update-2016/ 30 Curious Starbucks Demographics. (2016, January ). Brandon Gaille, (), . Retrieved from http://brandongaille.com/30-curious-starbucks-demographics/
Place an Order
Plagiarism Free!
Create an Account
Create an account at Top Tutor Online
- Allows you to track orders.
- Receive personal messages.
- Send messages to a tutor.
Post a Question/ Assignment
Post your specific assignment
- Tutors will be notified of your assignment.
- Review your question and include all the details.
- A payment Link will be sent to you.
Wait for your Answer!
Make payment and wait for your answer
- Make payment in accordance with the number of pages to be written.
- Wait for your Answer as a professional works on your paper.
- You will be notified when your Answer is ready.