Models for Competitive Dynamics

Assignment 1: Models for Competitive Dynamics

CIS 336: Enterprise Architecture

Destroy Your Business procedure (DYB) and Grow Your Business technique (GYB) are both competitive element models. Both of these social business procedures look to give organizations the capacity to be both competitive and beneficial against adversaries. Both of these try to give a business the long haul upper hand to augment the maintainability of the business. Be that as it may, the DYB and GYB go about these key elements in altogether different ways. We are going to investigate and talk about the key contrasts and a few similarities between DYB and GYB. Additionally, the relationship between Information Systems (IS) and strategic advantage as well as social business technique will be inspected. These models present ways that can expand the aggressive edge over the opposition and offer a business some assistance with redefining itself to keep on developing with the ecommerce unrest that is constantly evolving.

DYB can be a successful device for upper administration to survey their own particular shortcomings to exploit before a contender does. This model was made and executed by Jack Welch at General Electric (Pearlson, 2014). He realized that if GE didn’t recognize its shortcomings, its rivals would savor doing as such (Pearlson, 2014). This methodology can be utilized to drive business model advancement and development. By understanding you’re feeble indicates and rolling out improvements keep rivalry from abusing them, you can keep on accomplishing a vast edge of upper hand in the business sector. You are basically utilizing DYB to perceive how, on the off chance that you were a contender, would annihilate your own particular upper hand over the business sector. “At that point in light of their disclosures, they apply the GYB (grow your business) procedure to discover better approaches to reach new clients and better serve existing ones” (Pearlson, 2014). The GYB business procedure is vastly different than the DYB system yet they are both expected to manage a long haul upper hand over the business sector. While one benefits from discovering shortcoming and developing plans of action, alternate spotlights on developing client base and capitalizing on existing ones. Basically DYB concentrates on shortcomings and GYB concentrates on qualities. GE’s capacity to utilize both of these techniques to keep on endeavoring and rule its commercial center is a prime case of exactly how effective these two procedures can be as one and the amount they can increment and look after productivity.

Another technique being utilized as a part of business is the cannibalization system. This system includes discharging new items amid the offers of current items. An incredible sample of this is the Apple iPhone. Apple iPhones are commonly discharged when their past variant is still all that much sought after. The thought behind this is they convince clients to keep on purchasing their items. In any case, the new item extraordinarily lessens the offers of the past item subsequently the term cannibalization. The real meaning of business sector cannibalization is “the negative effect of an organization’s new item on the business execution of its current related items” ( I trust this methodology is best in the innovation field. Items, for example, cell phones, tablets, portable PCs, and desktop PCs are always being updated with new innovation and mechanical advances. Subsequently the business sector itself can make new items, in the event it gets outdated rapidly. A large portion of these organizations have utilized the cannibalization technique to stay in front of the business sector and have their own items reduce deals on existing items as opposed to let innovative advances in the field permit the business sector to make their items out of date. In the illustration of organizations that offer innovation items, I trust that the cannibalization methodology is more successful than the DYB system. On the other hand, not all items share the short time-frame of realistic usability as these items. In the industrial supply field, for instance, most items like tools, stepping stools, distinctive bolts and nuts, lumber, and so forth can be important for quite a long time. Thus, the opposition will more than likely have the capacity to give the same sort of items as you. The most ideal path in this sample to battle rivalry is to utilize the DYB methodology. By investigating and assaulting your shortcomings, you permit your organization to give better service, more effective service, and permit your items to be promptly accessible to buyers. This is the most ideal approach to pick up a competitive edge over the opposition. On the other hand, if an organization were to discharge another stepping stool at regular intervals (six months), it is far-fetched that the new item will bring about business sector cannibalization.

Information Systems are a fundamental part of each aspect of organizations today. Information Systems extraordinarily build profitability for both procedures and representatives. In the occasion of changes in business methodology, one would imagine that it is just legitimate that the reassessment of Information Systems be incorporated into those progressions. Whether changes happen or not, reassessing Information Systems and executing changes when important must be a procedure that is led. Information Systems can give a business an upper hand over the market place. For instance, in the event that you are surveying your business model and understand an opportunity in your appropriation and logistics, would it not make sense to investigate the current Information System and conceivable distinct options for measuring the upsides and downsides? While implementing another framework will have introductory cost, the general impact of enhancing logistics and circulation by twenty percent will enormously outweigh the cons. It will likewise impact different areas of the business model by permitting the organization to be more gainful and create a higher consumer loyalty by having the capacity to give items speedier and more productive. Another illustration would be rolling out improvements to the payroll office. On the off chance that you investigate the Information Systems and locate an option that would take into consideration a more effective and a timely procedure of payroll, you can lessen the overhead cost of that part. While breaking down the promoting technique of your business, maybe on the off chance that you incorporate information systems in that equation, you could discover and actualize a more successful path to mine information and make better, more refined business sector procedures for social IT. Whether a change is made or whether it is not made to the Information Systems, with Information Systems being such a vital part of the organization, one must consider the chances to enhance or keep up Information Systems as an approach to enhance or change the business model.

A developing tool in today’s business methodology is social IT. Firms have created and consummated approaches to utilize social IT further bolstering their good fortune. This point of preference gives the business a noteworthy upper hand in the commercial center. In any case, this can likewise negatively affect a firm. By a firm making themselves accessible to social IT, it can open up a domain for negative remarks, the same is likewise valid for positive remarks, to be seen by millions. According to Forbes, there are several steps to guarantee what tools to utilize, how to utilize them, and who ought to utilize social IT for a social business procedure. According to Forbes, you ought to “set objectives for your social media use” (Cohn, 2015). This should include “increasing referral traffic to the website, increase company credibility, and demonstrate a corporate identity and culture that makes people more likely to want to work with as consumers or employees” (Cohn, 2015). Cohn additionally recommends that organizations pick the right form and type of social IT to utilize. Research must be down to guarantee that the time and cash put resources into social IT doesn’t go to squander and is augmented. With the development of sites, for example, Tumblr, Twitter, Instagram, and Pinterest, the firm should be proficient about which site will give the most exposure and tailor their marketing likewise. Social IT can take a firm to the next level by providing exposure to a large number of buyers, the capacity to strategize, mine data, and plan your marketing can make social IT the most ideal approach to develop and extend the firm. By having instant access to information that shows buyers trends and preferences, any firm that can use social IT can pick up a tremendous favorable position over the business sector and the company’s rivals.

In summary, business models in today’s business sector must incorporate Information Systems into their contemplations while breaking down the model and rolling out improvements. Inability to conform or oversee Information Systems can be impeding to a business and permit contenders to run them out of the business sector. Organizations can likewise utilize a mix of DYB and GYB to exploit shortcomings in their organization and develop the qualities. Including information systems in this model can permit an organization to keep up a long haul advantage over the business sector and seize opportunities contenders would misuse by developing the business model.


Pearlson, K. (2014). Managing and using information systems: A strategic approach. New York: J. Wiley & Sons.

Market Cannibalization Definition | Investopedia. (2003, November 23). Retrieved January 15, 2016, from

Cohn, C. (2015, January 23). How to Properly Use Social Media to Fit Your Business Strategy. Retrieved January 15, 2016, from