Whataburger Restaurants, LLC – PowerPoint Presentation.

Four Functions of Management

Planning – Specifying the goals meant to be achieved. This information is vital. Consider the present situation, anticipate future changes, determine what the goals are and how to achieve them.Organizing – Gathering and coordinating resources necessary for achieving goals laid out in planning sessions. Includes gathering appropriate people, finances, information, and authority for the team.Leading – Stimulating the team to work in the direction of the stated goals. Includes motivating, incentivizing and communicating with the team on how the projects are coming along.Control – Examining the progress of the team and seeing how it matches up with a timeline, so resources are not wasted. Corrective action can be taken, if necessary, to get things back on track.

(Bateman, 2017)

Applying Management Functions

A melding of the four functions.Not likely accomplished in a linear fashion.Typically worked on as a continuum with ever changing features.Managers not always adept at each function.Inability to navigate all four can result in failures in one portion of the project.Can be trained to work at all functions and should seek training.Can be used in other aspects of life.Used in creating and finishing home projects.Increases professional and personal effectiveness, develops talents and skills in other areas.

(Bateman, 2017)

We’ve stuck to what got us here.

Whataburger Restaurants, LLC is a regional fast-food chain that serves Texas primarily with approximately 600 stores located in that state, and approximately 200 in other southern states: Alabama, Arizona, Arkansas, Florida, Georgia, Mississippi, New Mexico, Oklahoma.Menu features hamburgers, chicken sandwiches, kids’ meals, milkshakes, French fries, salads. The locations are generally open 24/7, and frequently feature drive-thrus for quicker service.

(Whataburger Restaurants LP SWOT Analysis, 2017), (Whataburger.com, 2019)

Strategic Goals

Goals to ensure the long-term survival of the brand. Typically include growing, increasing market share, profitability, customer satisfaction.Ensure customer loyalty remains high.Consistently focusing on long-term gains.Foster pride in the brand.Don’t disappoint the Dobson Family!

(Smith, 2013)

Tactical Goals

Goals used to tailor operations to achieve the strategic goals.Typically include human resources, marketing, designs of products, testing.Create training programs that ensure all employees are trained in Whataburger’s way of doing things.Create marketing plans for promotion of new menu items.Television ads, mailers, event sponsorships, social media presence.Create incentives for most loyal customers.Create a work environment that fosters employee loyalty.

(Bateman, 2012)

Operational Goals

Goals designed to implement tactical goals at the frontline level.Typically include employee schedules, training, delivery schedules, cleaning schedules, and quality assurances.Train employees on brand standards.Dealing with customers.Preparing/serving food.Restaurant cleanliness.Whataburger Rewards app used to offer free food items to frequent customers.Television ads placed across many different channels that customers watch.

(Bateman, 2012), (Smith, 2013)

The Team

Strategic goals go to top-level managers.Power structure: Legitimate – these managers have sway over the entire company, or large parts of it.Tactical goals go to middle managers.Power structure: Referent and Expert – managers at this level have been with the company for some time and have a great deal of knowledge. Because they work with both frontline and top-level managers they usually have good interpersonal skills.Operational goals go to frontline managers.Power structure: Reward, Coercive, and Referent – these managers operate in the day to day structure and control much of how the employees do their work. They also can control the rewards or discipline their employees receive.

Formal Controls

Providing consistent food quality.Set performance standards for how food should be served.Train employee in those standards and ensure they can be met.Monitor performance of those standards over a period of time.Compare the results.If there are deviations in how the food is being served (complaints, etc.), counselling the employee should be the first step in taking corrective action.

(Bateman, 2012)

Reference

Bateman, T., Snell, S., Konopaske, R. (02/2017). M: Management, 5th Edition [VitalSource Bookshelf version]. Retrieved from vbk://1260149749Smith, T. (2013, August 9). The Whataburger Way. Retrieved November 19, 2019, from https://www.qsrmagazine.com/whataburger-way.Whataburger. (n.d.). Our History. Retrieved November 19, 2019, from https://whataburger.com/company/ourhistory.Whataburger Restaurants LP SWOT Analysis. (2017). Whataburger Restaurants LP SWOT Analysis, 1–6. Retrieved from https://search-ebscohost-com.libauth.purdueglobal.edu/login.aspx?direct=true&db=bth&AN=126222963&site=eds-live