COM 312 Ch. 4 Notes
Negotiation: Strategy and Planning
Goals – The Focus that Drives a Negotiation Strategy
- Consequences of failed planning
- Negotiators fail to set clear goals
- Negotiators fail to set clear objectives or targets that serve as benchmarks for evaluating offers and packages in progressing toward their goal
- If negotiators have not done their homework, they may not understand the strengths and weaknesses of their own positions or recognize comparable strengths and weaknesses in the other party’s arguments
- Negotiators need to consider their alternatives to doing the deal in front of them
- Negotiators cannot simply depend on being quick and clever during the give-and-take of negotiation
Direct Effects of Goals on Choice of Strategy
- First step in developing and executing a negotiation strategy is to determine one’s goals
Indirect Effects of Goals on Choice of Strategy
- There are four ways that goals affect negotiation
- A goal is a specific, focused target that one can realistically develop a plan to achieve
- Linkage between two parties’ goals defines an issue to be settled and is often the source of conflict
- There are boundaries or limits to what “realistic” goals can be
- Effective goals must be concrete, specific, and measurable
- Goals can also be intangible or procedural
Strategy – The Overall Plan to Achieve One’s Goals
- Simple and direct goals can often be attained in a single negotiation session and with a simple negotiating strategy
- Other negotioation goals – particularly ones that are more difficult or require a substantial change in the other party’s attitude – may require you to develop a long-range plan for goal attainment
- After negotiations articulate goals, they move to the second element in the sequence: selecting and developing a strategy
- One major difference is that of scale, prospective, or immediacy
- Tactics are short-term, adaptive moves designed to enact or pursue broad strategies, which in turn provide stability, continuity, and direction for tactical behaviors
- Appropriate tactics include describing your interests, using open-ended questions and active listening to understand the others’ interests, and inventing options for mutual gain
- A unilateral choice is one that is made without the active involvement of the other party
- Any reasonable strategy should also include processes for gaining information about the other party, and incorporating that information into the modification of a negotiation strategy is always useful
- A negotiator’s unilateral choice of strategy is reflected in the ansers to two simple questions
- How much concern does the actor have for achieving the substantive outcomes at stake in this negotiation
- How much concern does the negotiator have for the current and future quality of the relationship with the other party
- The power of this model lies in requiring the negotiator to determine the relative importance and priority of the two dimensions in the desired settlement
- Avoidance may serve a number of strategic negotiation purposes
- If one is able to meet one’s needs without negotiating at all, it may make sense to use an avoidance strategy
- It simply may not be worth the time and effort to negotiate
- The decision to negotiate is closely related to the attractiveness of available alternatives
- Competition is described as distributive win-lose bargaining and collaboration as integrative or win-win negotiation
- Accommodation is a win-lose strategy
- It involves an imbalance of outcomes
- I lose, you win
- Phase research typically addresses three types of questions
- How does the interaction parties change over time?
- How do the interaction processes relate to inputs and outcomes over time?
- How do the tactics used by the parties affect the development of the negotiation
- There are seven key steps to an ideal negotiation process
- Preparation
- Relationship building
- Information gathering
- Information using
- Bidding
- Closing the deal
Strategy versus Tactics
Unilateral versus Bilateral Approaches to Strategy
The Dual concerns Model as a Vehicle for Describing Negotiation Strategies
Alternative Situational Strategies
The Nonengagement Strategy: Avoidance
Active-Engagement Strategies: Accommodation, Competition, and Collaboration
Understanding the Flow of Negotiations: Stages and Phases
Getting Ready to Implement the Strategy” The Planning Process
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