Organization’s Supply Chain – The Coca-Cola

Organization’s Supply Chain: The Coca-Cola

Managing organization change


The paper presents a comprehensive proposal on how the supply chain can be coordinated without flaws. Based on the competitive advantage of the Coca-Cola Company in the global market, it is chosen as the study model for this paper. The background information of Coca-Cola is provided in order to have the in-depth knowledge about the company. Secondly, the six component of the organisation are provided in order to help in visualizing the actual scenario of the supply chain management. The problems that face each of the components of the supply chain are provided followed by a brief explanation of the solutions. The benefits of the quality management process are also covered in order to boost the solution to the supply chain components. Furthermore, the control chart is used to provide an actualized comparison of the significance of proper management of supply chain in the global scope. It is then followed by the resource planning system that is used to check the impact of automation in the management of supply chain. Finally, a conclusion of the paper is presented to capture the key points covered in the text.

Organization’s Supply Chain: The Coca-Cola

The process of producing a product for sale is associated with a number of sequences of activities that are relevant to ensuring market stability. A product is first manufacturer at the industry level and given some procedural testing before delivery to the market. The procedural verifications are aimed at maintaining a certain quality of the product that gives it the outstanding taste and standard in the market. Immediately after quality is assessed, the supply chain process and management come handy in order to ensure eve distribution of the product in the entire market. Finally at a higher level, the supply chain process is influenced by the use of the technology. In addition, e-businesses and the sophisticated supply chain monitoring tools are involved for accuracy and consistency.

Background information of the Coca-Cola

The Coca-Cola Company is a multinational beverage company that focuses on manufacture, packaging, marketing and retailing their products. It has a headquarter in Atlanta, Georgia, and it known globally for its product coke that was invented in the year 1889.The company produces syrup that is later sold to other bottlers around the world. The company has over 500 brands, and it is found in over 200 countries around the world. Conversely, the company faces some stiff competition from Pepsi and Dr Pepper Snapple group. Due to this competition, the company has strived hard to establish a sustainable supply chain that is aimed at serving the global market. The company first assemble the required ingredient that is later mixed with water and preserved with carbon dioxide. The packaging is done at company level together with the manufacturing stage. Thirdly, distribution of the product to the known retailers is done after which refrigeration is used to preserve the product. Fourthly, the consumers and the customer can have a drink at the convenient location, and the bottles are later recycled for next bottling procedure. Finally, the company participate in community activity through charity programs.

The six components of the organization’s supply chain

A complete supply chain of a given organisation relies on a very complex and integrated system that is used to produce and supply a product to the consumer. They include the following components:

Plan- The competitive companies such as Coca-Cola require a comprehensive strategy that can be used to meet the demand of the customers without failure. A metric of determining the demand of product and services are essential to the management in order to develop sustainable products supply. In addition, this is necessary in order to ensure that there are high quality and values for the goods and services delivered.

Source/procurement – The Coca-Cola Company relies on the most outstanding suppliers to deliver the raw material and goods and services that are rendering. A sustainable program is needed to ensure that proper pricing and the delivery of good is developed. The goods inventory can be managed using the most efficient system that can enable the organisation minimise loss and maximize on the profits earned.

Make- The manufacturing process of Coca-Cola indicates that there is a well establish schedule of all the activities that are to be undertaken by the organisation. The production, testing and quality control are activities well managed to ensure the proper delivery process of goods and services.

Delivery – It is well known by the term logistics which implies the proper coordination of the receipts and the ordered and also dispatch of the same orders. The carriers are hired to transport the products to the customer and retailer who are close to substantial markets. The entire process of delivery forms a network that requires supervision from the supply chain manager.

Return – According to the Coca-Cola company, the problem arises when the goods and services render are rejected or returned by the customer. It is expected that the supply chain be flexible and very responsible for all the flaws that are returned by the customer in relation to the products.

Management – It forms the most important aspect of the entire supply chain since it is needed to ensure smooth flow of all the processes that the organisation is undertaking. It acts as a link for the smooth flow of the product into the finished good.

The potential problems of the components

The sourcing process can be marred by manipulations that are aimed at promoting corruption within the supply chain. Secondly, the planning process is very crucial and should be flexible and comprehensive in order to allow smooth flow of production. The management can be faced with poor coordination problem especially in the global scope. In addition, the return and delivery process can fail to promote the organisation if there are delays in responding to customers.

The approaches to solving the problems

The management should be experienced in order to develop a complete strategy that can enable satisfaction of customer demands. The response and customer service department is expected to work with the delivery and return section in order to meet customer demands. The management should consider a sustainable strategy to help in solving the issue of the sourcing and the planning sector.

The global importance of quality management and measurement

The global significance of the quality management and the measurement sector are so many and they include the following: higher productivity, enhances the market image, elimination of defects and waste, higher profitability of the product, improve customer satisfaction, increased job security, improved employee morale, increased innovation, increased competitive advantage of company and adaptability to emerging market trends.

The control charts: comparison of global operational processes

Source: own creation

Significance of implementing resource planning system (RPS)

Information forms a crucial part of any competitive organisation, and failure to perform proper management of information will lead to failure. It is evident that resource planning system help in managing information. Secondly, it provides tighter control of the financial compliance declaration of the organisation and its customer demands. Thirdly, it provides better sales and the operation planning in a more comprehensive manner. Finally, it is necessary for streamlining the sourcing and procurement in order to avoid delays and corruption by some employees.


It is evident that organisation thrive under the good management of the supply chain. Furthermore, the entire process has the components that are necessary for the coordination of the manufacturing and the quality check on the product and goods. The Coca-Cola Company provides the best ways of evaluating the products within the supply chain system of the organisation. The global market provides that the organisation must develop a sustainable supply chain that will always meet the demand of the customers. The resources planning system can be used to enhance the planning system in order to allow the organisation to continue delivering goods without compromising the quality.


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Pearson, D. (2009). The 20 Ps of marketing: a complete guide to marketing strategy.

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