Site Evaluation Consumer Characteristics

Consumer Characteristics


Institutional Affiliation


Characterizing a downtown or business locale’s exchange region is a vital initial phase in any market examination. This progression is pivotal on the grounds that it characterizes the limits that will serve as the reason for further study. It additionally helps singular organizations distinguish chances to extend their own exchange zone.

The importance of a good trading area and the manner I would apply to build my business

There are many factors which are crucial as they assist to determine the foundation of a better trading area. Such factors include the population of the people living in a certain community plus the proximity of some other competitive businesses. The following are the factors that will determine a good trading area.

Activity one

  1. The population found in the community: When there happen to be a bigger population in a community, then there should be a much larger area that can be used for trading.
  2. The proximity of some other competitive businesses: These will enhance a cutoff point making the destined customers to be drawn in a competitive centers.
  3. A mix of other businesses in the community: A bigger businesses found in a certain locality will pull together the customers from a much larger distance as compared to a bigger limited mix of some other businesses.

Based on the good trading area which is regarded to be a convenient trade area, it would be good for me to start a standalone market place. This is mainly because the area I selected was a vital locality for the products which would be required by the household for regular basis. Such products include gasoline, groceries plus hair care.

Consumer characteristics in relation to retail marketing strategy

The most clear is for showcasing procedure—i.e., for improving promoting effort. For instance, by understanding that customers are more responsive to nourishment publicizing when they are ravenous, we figure out how to calendar nibble notices late toward the evening. By understanding that new items are generally at first embraced by a couple of purchasers and just spread later, and afterward just bit by bit, to whatever is left of the populace, we discover that (1) organizations that present new items must be very much financed so they can remain above water until their items turn into a business achievement and (2) it is critical to please introductory clients, since they will thus impact numerous resulting clients’ image decisions.

Social advertising includes getting thoughts crosswise over to purchasers as opposed to offering something. Marty Fishbein, a showcasing educator, went on holiday to work for the Centers for Disease Control attempting to decrease the rate of transmission of illnesses through illicit medication utilize. The best arrangement, clearly, would be on the off chance that we could get unlawful medication clients to stop. This, be that as it may, was considered to be infeasible. It was additionally discovered that the act of sharing needles was excessively instilled in the medication culture, making it impossible to be ceased. Subsequently, utilizing information of purchaser mentalities, Dr. Fishbein made a battle that energized the cleaning of needles in blanch before sharing them, an objective that was accepted to be more reasonable.


Fiebach, S. J. (1983). The concerned food consumer: Characteristics of persons who have and have not changed their diets.

Jones, F. M. (1932). A survey of a retail trading area. Urbana: University of Illinois.

Lien, K., & Lien, K. (2015). Day trading and swing trading the currency market: Technical and fundamental strategies to profit from market moves.