Values and Strategy Paper

Values and Strategy Paper



Apple is a leading technology and electronics corporation famous for its personal computer collection, iPod and its innovative product marketing strategies. When you hear the name Apple, you think Steve Jobs. He was ultimately the face of the Apple, Inc. organization. Jobs was the genius behind many Apple products used today. Its products include the series of MacBooks, iPad, iPods and the leading iPhone seller. Today, Apple has a 20.5% stake of operating systems and publishing markets for productivity software. Apple has reported the highest annual sales to date in 2019 as one of the world’s largest businesses. In its financial year of 2018, Apple reported total revenues of $266 billion, a significant increase over the prior year when Apple produced revenues of $230 billion.

Strategic Management Process

Strategic management can be viewed as the mechanism by which an organization formulates and executes critical decisions that play a central role in deciding an organization’s success. In its strategic management methods, the capacity of a company to accomplish its long-term objectives is established. A business can easily achieve both its long-term and short-term goals by strategic management in most top companies in the world market, strategic management practices are usually the most effective. Apple Inc. has successfully developed effective management strategies. This contributed to maintaining high performance in the company.

Apple Inc. has successfully delivered unique products to the consumer, allowing the company to gain a large share of the market. In contrast with its rivals, the organization managed for instance to provide quality products. It has also succeeded in developing a good partnership with its clients, which allowed it to retain and maintain large quantities of consumers. When part of the outsourcing company quest, Apple Inc. frequently supports high performance businesses, which have achieved a significantly high degree of quality.

Apple’s Mission and Vision Statements

It is important to first explore the mission and vision statement of the company when covering the Strategic Plan of Apple:

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Additionally, the vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.”

Apple also established many long-term goals, including environmental responsibility, the use of the resources to create, improve and extend, and support the community, centered on its mission and vision statements. The first long-term goal, environmental responsibility, is part of Apple’s vision to be an innovator-oriented organization. Consequently, the organization wants to focus in its headquarters and shops on the use of renewable energy. While 94% of the company’s offices allow use of renewable energy, Apple’s dilemma is that renewable energy isn’t readily available for all its shops. Apart from the removal of toxic substances from the production process and goods, Apples aims to seek environmental responsibility.

In the past, Apple’s innovation and reinventions have reported a recommendable quality. The company is dedicated to providing clients including teachers, creative professionals, learners and other customers around the globe with the best information computing experience. Through providing quality technology, equipment and web service, the organization has continued to do so. Apple is committed to ensuring that its consumers, staff and all the public throughout the world maintain a safe and high quality climate, safety and health. The company highlighted the need for the current and future generation to create a friendly environment. To do so, the organization has incorporated all this into its strategic practices in order in promote their vision.

Role of Ethics and Corporate Responsibility

Apple has been blamed over many years for being covert and un-transparent. The corporation claimed that it is important to protect the intellectual property. As CEO, Tim Cook has made a commitment to make the company transparent, without jeopardizing company innovation. The company was heavily criticized in 2012, as some people view its ethical financial reporting as a result of the late iPhone 5 and iPad part leading to lower sales and incorrect earnings speculation, leading to a huge decline in stock prices.

There is no denying that Apple is an excellent company. The unadulterated sexiness of all its goods, along with its market transformation, innovative design and entertainment content and software allows Apple harder to resist. What I cannot stop is to ask: how can an exceptional business lag in the practice on corporate social responsibility in other respects? A study of the Apple supplier transparency report shows that the company is taking action to prevent suppliers ‘ unethical practices. Which include the use of underage workers, the unsafe operating conditions in two projects, the falsification of audit documents in four installations and corruption in one. Obviously, such reckless acts must be avoided. But in this area, doing what is needed does not contribute to CSR as it is to be practiced at Apple.


CEO, Tim Cook, has the opportunity to develop and implement the right CSR strategy in Apple’s current situation. The approach includes an ambitious and compelling vision that is consistent with the company’s fundamental values and helps to create the trendy image of the company. It needs to promote internal faith and transparency and a continuous dialog among shareholders to guarantee the brand’s survival. No one wants to own inhuman working conditions-related products. Apple is highly innovative, and its digital technology capabilities should be used. Apple cannot miss the chance to become an innovator of CSR initiatives and set new benchmarks for the technology sector with a great sustainability dream. They are able to offer innovative solutions for the challenges of the world.

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