Supply, Demand and Market Equilibrium

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Supply, Demand and Market Equilibrium



This milestone, which covers Section II of Final Project Part I, should be a paper structured as follows:

Describe the price elasticity of supply or demand for Apple iPhone.

Explain how two nonprice factors impact the demand of Apple iPhone.

Explain how two nonprice factors impact the supply of Apple iPhone.

Define the industry and the market equilibrium associated with the Apple iPhone.

Predict the effect of changes in supply and demand on the market equilibrium.

Describe the decisions related to supply and demand for the Apple iPhone that you would make based on the predicted changes in supply
and demand on the market equilibrium.

Provide sources with APA style.

Price elasticity of supply or demand

We have perused about discharging of Apple iPhone 6 gadget and there are queries regarding if deals projects were very high or low however the deals were impartially remarkable. The elasticity of interest can be twisted by various aspects cost set against the lack of US bearer grants and by contract requirements of the client (Marwala & Hurwitz, 2017). Apple has a unique business sector particularly which concerns progresses phones and this qualifications encouragements request elasticity. With Apple devices, there is an immaculate situation of separation of the business sector. Apple has numerous competitors however it has been able to hold well-doing client fragment which will pay higher costs for its very high-quality products.

The price elasticity of demand for Apple’s devices depends on the place where it is being sold. For instance, devices sold in the United States are considered to be price inelastic demand because the average income in the US is higher than in Malaysia where the elasticity tends to be elastic. The price determinants of elasticity of supply are the costs increases as output increases and the firm will produce for any given rise. The need to purchase Apple devices makes the supply to become elastic since demand is very high to a point that supplies the devices are not enough. Currently, the product growth timeline of the devices has declined over time and the elasticity of supply has turned to be inelastic since the demand reduced. Therefore, Apple needs to maintain a very inelastic product for its items (Won et al, 2017). Finally, Apple should make its intended purchasers just want Apple devices for them to not consider any item identical.

Non-Pricing Strategies –Demand

Apple can implement Non-Marketing and Administrative Based Impacts for their products. There are two very profitable non-European entities which have a large habitation in Europe and pays low assessments. The European governments are trying to level the playing field (Gunjan et al 2016). For numerous critical advantage, the United States entities incorporate this after a great duty treatment which was controlled by European countries against various nations. Europe is trying to strengthen European entities that require to achieve a business area which is significantly less strong than the effort soul that is thriving US technology. This state of mind will affect the interest in the results of US technology entities based in Europe or it will simply lower profitability level. Also, these behaviors will affect both affect the flexibility of interest in Europe some US matters administration and the level in which the governments in Europe who are facing huge unemployment and lacking development will have the ability to make substitutional impacts which tend to favor European entities.

Non-Pricing Strategies- Supply

Since oligopolists have frequently ceased from value wars to pick up parts of whole industry and then publicizing efforts is the best straightforward approach to prevent cost slice since they are hard to copy than any estimating systems. If organizations improve their items, then a very financed publicizing blend can every time enhance parts of the entire industry due to the fact it is hard to copy and can turn to be a lessening plan in what the buyer desires (Choi et al, 2018). In addition, oligopolists have enough fund to use and sustain a mass promoting effort with a certain final goal to release their products and in the meantime, they use the money to prevent section interferences from potential competitors. However, because of promoting, every organization will experience the high expense and their profits will reduce or product cost will rise through ideal value administration. Nevertheless, economies of scale have frequently been used as section hindrance for oligopolies since its generation procedure allows it to increase profit thus giving it creation advantage over small entities. Through these small sized organization, oligopolies will be unable to achieve their creation errands.

Marketing Equilibrium

Currently, many tend to assume that separation that continued breaking of supply affixes was likely to continue. Supply chains have continued cracking however separate has reiterated itself in two critical means. First, in the changing world, numerous knowledgeable individuals who outline these items have gradually become important. In addition, data innovation that takes into consideration a good management of creation techniques has finally led to nearly achieving a significant worry in assembling items (Gunjan et al 2016).

Demand on market equilibrium

The Apple organization is considered as being productive in its operation. The production of iPhone 5 can be termed as unproductive on the basis that there is high interest yet the supplies remain (Choi et al, 2018). Underproductive is a situation whereby the quantity supplied by the vendors are less contrasted with the quantity needed by the purchasers. Underproduction can similarly lead to disappointment in the business sector, this means that Apple company is regarded as a wasteful organization. On the other hand, an illegal market can occur. Illegal market is a situation whereby offering and purchasing of a product and administration happen in an illicit manner.

Decisions relating to supply and demand

Based on the supply and demand of Apple devices, the company will tend to produce more gadgets to offset the excessive demand needed. For a perfect market equilibrium, the number of items demanded should be equal to the quantity supplied (Gunjan et al 2016). Apple organization has experienced an instance where its gadgets produced are much lower than those required by its clients, therefore it needs to manufacture more gadgets so as to balance the market forces and prevent any factors that may lead to the emergence of illegal markets. Apple organization should practice price floor strategies rather than price ceiling approaches. Price ceiling strategies lead to the occurrence of underground market which can affect the company negatively.


Choi, J. W., Yue, C., Luby, J., Zhao, S., Gallardo, K., McCracken, V., & McFerson, J. (2018).Estimation of market equilibrium values for apple attributes. China AgriculturalEconomic Review10(1), 135-151.

Gunjan, Abhishek, & Shilpa Gopinath. (2016). System and method for predicting affinitytowards a product based on personality elasticity of the product. U.S. Patent ApplicationNo. 14/466,703.

Marwala, T., & Hurwitz, E. (2017). Supply and Demand. In Artificial Intelligence and EconomicTheory: Skynet in the Market (pp. 15-25). Springer, Cham.

Won, C. H., Goldstein, J., Oleksyuk, V., Caroline, D., & Pascarella, S. (2017, July). Tumor sizeand elasticity estimation using Smartphone-based Compression-Induced scope.In Engineering in Medicine and Biology Society (EMBC), 2017 39th AnnualInternational Conference of the IEEE (pp. 4106-4109). IEEE.

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