Generally, SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. SWOT analysis is an analytical framework that enables one’s company to encounter its greatest challenges and identify its most promising new markets. It helps in developing a full awareness of all factors in a decision of a business and also used in strategic planning. SWOT analysis provides in identifying possible areas or change and exploring new initiatives. A SWOT analysis focuses entirely on the four elements that are the strength. Weaknesses, opportunities, and threats. Below is a discussion of SWOT analysis of Saudi Aramco the world’s leading company of oil and gas production that entails all these elements.
The strengths part of the SWOT analysis is used to determine what the business does best. Knowing the business’s strengths help in placing emphasis on them so as to keep the business operation efficient and successful. Saudi Aramco has various strengths one of them being experienced business units. Saudi Aramco has an experienced business unit which makes it one of the most successful oil company in the world. Business is a segment of a company which includes marketing, production, and accounting representing a specific business function under the control of a manager. Saudi Aramco has an experience on all these entities of marketing production and accounting hence becoming very successful due to its competence in these entities (Randall, 2008). Also, Saudi Aramco has an existing distribution and sales networks. This means that the company has a ready market worldwide hence making its supply very easy. Saudi Aramco also has a very high skilled workforce which makes the company competent and successful. A skilled workforce in a business organization means high-quality services which result in a very high-quality end product.
Weaknesses refer to anything that a business organization struggles with or lacks. Knowing the company’s weaknesses is important to SWOT analysis. Weaknesses are usually determined through failures, defeat, losses and inability to match up with the dynamic situation and rapid change. Identifying the weaknesses of a business organization help the business to avoid centering a marketing and advertising strategy on those weaknesses. Saudi Aramco has several weaknesses which include: Tax structure is one of the weaknesses that Saudi Aramco has, taxation is controlled by the government and hence sometimes they could be taxed very highly which results to the acquaintance of losses in the company. There is also a competitive market which is one of the weaknesses that makes Saudi Aramco face (Snelling, 2012). Moreover, this is a great challenge to the Saudi Aramco because there are many companies dealing with oil and gas in the field. When there is a competitive market in the field, it becomes difficult to supply all the products produced hence it may lead to losses in the company.
Also, Saudi Aramco has the weakness of brand portfolio, which refers to the total collection of trademarks that a company applies to its product. Saudi Aramco faces this weakness because if done in unrelated markets it may lead to loss of reliability in case a brand name is extended too far.
The company to identify the threats so that they do not succumb to these threats.
Bohm, A. (2009). The SWOT Analysis. GRIN Verlag.
Randall, S. (2008). Energy, Risk & Competitive Advantage: The Information Imperative. PennWell Books.
Snelling, J. (2012). Influence of the SWOT Analysis in the Organizational Development Strategic Planning. GRIN Verlag.