The Entrepreneurial Marketing Manager MKT/421 The Entrepreneurial Marketing Manager There are many factors to consider when planning to launch a new business. When starting a new business, it is important to come up with ideas and strategies that will lead the business down a path of success. To appeal to all potential consumers, both domestically […]
Read MoreDistribution Channel Article Review MKT/421 Introduction When developing a distribution strategy for new products, it is important to take the time to research all the various strategies and methods that are available. The firm has to understand how to effectively distribute the products to the consumers in the best way possible. Because of this, marketing […]
Read MoreBranding, Products/Services and Pricing Strategies MKT/421 Branding, Products/Services and Pricing Strategies Introduction In the last five to ten years, there has been a consistent problem with children dying from being left in a hot vehicle. Of course, the easiest way to solve this problem would be to never leave a child in a car, but […]
Read MoreUnderstanding Marketing and Customer Relationships MKT/421 Understanding Marketing and Customer Relationships Marketing is a multi-step process that helps in building successful customer relationships. This is essential to any organization as it helps with growth and reaching their goals as a company. Within this assignment, I will define marketing, the customer care proposition, and go over […]
Read MoreMapping the Product Life Cycle (PLC) MKT/421 Product Life Cycle Goals To understand the Product Life Cycle (PLC)Understand the PLC and the different stagesExamine each stage PLC Concept and Importance “Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline”(Kerin & Hartley, 2017).Reduces market entry costsExtends the life cycle […]
Read MoreSolving the Problem: Five-Step Marking Research Approach MKT/421 Introduction Importance of Research in MarketingFive-Step Marketing Research ApproachPrimary Market ResearchSecondary Market ResearchAlternative methods of Market ResearchService Differentiation Importance of research marketing What is Marketing Research?“Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (Kerin & […]
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