Using a SWOT Analysis for Strategic Thinking

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This presentation was prepared for MBA-FP6024

Using A SWOT Analysis for Strategic Thinking

Capella University

Summary of SWOT Analysis Internal AnalysisExternal AnalysisStrategic Actions


SWOT Analysis

The Virgin brand has been leveraged as a part of the entire corporate strategy.The use of Virgin Atlantic gives the impression of luxuryCompetitive global marketing methodsStrong Leadership


Flexible frequent flyer policyGreat customer serviceIn flight entertainmentSnooze serviceSpa services


Competition with other airlinesSir Richard Branson as only brand ambassadorExtremely diversified and may be too diversifiedGrowth of Virgin Atlantic to Virgin Galactic


Adopting additional alliances with other airline groupsIncrease airline destinationsIncrease smaller trips while maintaining transatlantic flightsIncrease the tourism among the European market within Europe


Volatile Energy MarketRegulatory concerns for routes in new countryIncrease in telepresence meeting and decrease in business travelBased on the tragedy of September 11th, some travelers my be less likely to take flights


Jensen, C. (2000). Foundations of Strategy. New York: Harvard University press., R. (2014). Emergent strategy at the virgin group. Global Strategy, Retrieved from Porter’s five forces of competitive position analysis. (2016). Retrieved from The Virgin Group. (2016). Retrieved from Zana Majed Sadq (2016). Virgin group success businesses: Diversification, and key strengths., doi:DOI: 10.1234.67/afmj.1007


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