Using a SWOT Analysis for Strategic Thinking

Summary of SWOT Analysis Internal AnalysisExternal AnalysisStrategic Actions

Introduction

SWOT Analysis

The Virgin brand has been leveraged as a part of the entire corporate strategy.The use of Virgin Atlantic gives the impression of luxuryCompetitive global marketing methodsStrong Leadership

Strengths

Flexible frequent flyer policyGreat customer serviceIn flight entertainmentSnooze serviceSpa services

Strengths

Competition with other airlinesSir Richard Branson as only brand ambassadorExtremely diversified and may be too diversifiedGrowth of Virgin Atlantic to Virgin Galactic

Weaknesses

Adopting additional alliances with other airline groupsIncrease airline destinationsIncrease smaller trips while maintaining transatlantic flightsIncrease the tourism among the European market within Europe

Opportunities

Volatile Energy MarketRegulatory concerns for routes in new countryIncrease in telepresence meeting and decrease in business travelBased on the tragedy of September 11th, some travelers my be less likely to take flights

Threats

Jensen, C. (2000). Foundations of Strategy. New York: Harvard University press.http://media.capella.edu/CourseMedia/MBA6024/assignmentIntro1/wrapper.aspLynch, R. (2014). Emergent strategy at the virgin group. Global Strategy, Retrieved from http://www.global-strategy.net/emergent-strategy-at-the-virgin-group/ Porter’s five forces of competitive position analysis. (2016). Retrieved from http://www.cgma.org/Resources/Tools/essential-tools/Pages/porters-five-forces.aspx The Virgin Group. (2016). Retrieved from https://www.virgin.com/virgingroup/content/about-us Zana Majed Sadq (2016). Virgin group success businesses: Diversification, and key strengths. Everant.org/AFMJ, doi:DOI: 10.1234.67/afmj.1007

References