NETFLIX: Improving Business Information Systems
Ryan CooperWalden University06/23/2019
Background on Netflix
Founded in 1997 by American entrepreneurs Reed Hastings and Marc RandolphIn 1998, Netflix started renting out DVD’s by mail. In 1999 Netflix changed its pay-for-use model into a subscription model. In 2007 Netflix offered subscribers the option to stream some of its movies and television shows directly to their homes through the internet.In 2010 Netflix introduced a streaming-only plan that offered unlimited streaming service but no DVDsNearly a decade later, Netflix changed their proposition to a streaming service, which changed the way millions of people spend their free time. “Netflix has over 117 million subscribers in 190 countries.” (Fast Company, 2018)
Business Information System: Roles
Why are business information systems important to business managers ?Business information systems are critical to all businessesA managers interactions are vital to processes, teams and subordinatesManagers have significant roles in the business information system
Business Information Systems: Action
Alignment is key in business information systemsMerging business and technology are necessary in successful business information systemsAccounting Information System (AIS)Customer Relationship Management (CRM)
Utilization of Data Resources
How to utilize data resources ?Data resources, processes and storage systems utilized by NetflixData WarehousesData Management SystemsData MiningCloud Computing
Utilization of Resources continued…
Personalized Video RankerVideo-Video Similarity AlgorithmTop N Video RankerTrending Now
Driving Value from Business Information Systems
Ways Netflix drives value from business information systemsAligning IT and Corporate structureSupply Chain Management (SCM)
Process Oriented Organization
Organizational PlanningOrganizational StructureInformation TechnologyCompany Values
Security and Ethical Issues
Cyber CrimeData SecurityPrivacy ManagementInternet of Things
Security and Ethical Issues continued…
Protecting sensitive data is the end goal of almost all IT security measures.
Code of Ethics
Why code of ethics are needed?Legal GuidelinesProtects employee, customer and the business
References
Andriole, S.J. (2012). Managing technology in a 2.0 world. IT Professional, 14(1), 50-57.Newcombe, C., Rath, T.,Fan Zhang, Munteau, B. Brooker, M., & Deardeuff, M. (2015). How Amazon Web Services Uses Formal Methods. Communications of the ACM, 58(4), 66-73.Netflix: Most Innovative Company. (2000, January 01). Retrieved May 19, 2019, from https://www.fastcompany.com/company/netflixHargrave, M. (2019, April 23). Customer Relationship Management – CRM goes beyond just software. Retrieved May 19, 2019, from https://www.investopedia.com/terms/c/customer_relation_management.aspHayden, J. (2016, December 10). Netflix’s Business Model Canvas. Retrieved May 19, 2019,from https://www.slideshare.net/JacintaHayden/netflixs-business-model-canvasNetflix: How a DVD rental company changed the way we spend our free time – by BMI. (n.d.). Retrieved May 19, 2019, from https://www.businessmodelsinc.com/exponential-business-model/netflix/Spangler, T., & Spangler, T. (2019, February 11). Netflix Spent $12 Billion on Content in 2018. Analysts Expect That to Grow to $15 Billion This Year. Retrieved March 19, 19, from https://variety.com/2019/digital/news/netflix-content-spending-2019-15-billion-1203112090/
References cont’d…
Newhouse, B. (2018). The Importance of Business Information Systems. Retrieved June 23, 2019, from https://alegriacpas.com/brian-newhouse/the-importance-of-business-information-systems/Leonard, K. (2019, February 12). Importance of Creating a Code of Ethics for a Business. Retrieved June 14, 2019, from https://smallbusiness.chron.com/importance-creating-code-ethics-business-3094.htmlMayaan, G. D. (2019, May 28). 6 Top Information Security Risks to Know in 2019. Retrieved June 12, 2019, from https://www.cpomagazine.com/cyber-security/6-top-information-security-risks-to-know-in-2019/Protecting Data. (n.d.). Retrieved June 12, 2019, from https://ist.mit.edu/security/protecting_data
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