AB 219 Unit 4 Discussion
• Founded: 1876
• Sector: Skin Products
• Current parent company: Unilever
• Currently headquartered: England
Brooklyn chemist Robert A. Chesebrough developed petroleum jelly in 1870 from what was then considered a waste product from oil drilling. The substance can be used to treat injuries such as burns, cuts, and diaper rash. Chesebrough began marketing it as Vaseline in 1870, and it wasn’t long before the brand became the most popular petroleum jelly product nationwide. By the early 20th century Chesebrough Manufacturing Co. was selling and manufacturing its product internationally. Anglo-Dutch multinational consumer goods company Unilever acquired Vaseline in 1987.
I think that everyone use this product. But I never knew that it came from this place. The target market for this will be I think will for everyone because everyone uses this product. I think I will keep it the same it helps with dry skin and it’s a lot of people has that. The packing I would put it in a bottle or a thing were you can squeeze it in your hand. I would change the name to skin moisturizer. I think I would up the price and sale it for $5.50 and for the large bottle $9.50. I will use bill boards, the internet, radio and TV. I think that it will get the people’s attention. The message I would you it’s for dry skin and use for baby’s as well. I would sale this product in Walgreen, Wal-Mart, Target and other places. Yes I will sale it on the internet.
Thomas C. Frohlich and Michael B. Sauter, 24/7 Wall St.( Dec. 8, 2013) 10 classic USA brands that are foreign-owned