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INTEGRATED MARKETING COMMUNICATIONS PLAN Susan Anderson | Southern New Hampshire University Table of Contents Executive Summary Average Joe’s is a fitness facility in Manchester, New Hampshire. It caters to the gym novices, the people that feel awkward and uncomfortable going to the bigger, chain fitness facilities. Average Joe’s wants to create an atmosphere that is …

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ADV 263 Final Project: Milestone Two Strategic Objectives and “Big Idea” Southern New Hampshire University Strategic Objectives Cultivate brand awareness that is different from other gyms that cater to the non-athletic. Create an innovative way that caters to people at every level of fitness, but especially to those who are new to exercise. Create social …

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ADV 263 Final Project: Milestone One Situational Analysis & Annotated Bibliography Southern New Hampshire University Situational Analysis Strengthsaffordabilityinclusivityvariety of class timesavailable daycareopen 24/7classes for all fitness levels at off-peak hoursfree trainingpositive attitude amongst staff and clientelefitness as fun Weaknesses competition from other fitness facilitiessimilar perks offered from other fitness facilitieslimited public awareness of perks/promotions Opportunitiestapping …

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ADV 263 Final Project: Milestone Three Rough Draft of Portfolio Southern New Hampshire University Home Page Average Joe’s is a fitness facility in Manchester, New Hampshire. It caters to the gym novices, the people that feel awkward and uncomfortable going to the bigger, chain fitness facilities. Average Joe’s wants to create an atmosphere that is …

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