21st Century Corporate Social Responsibility

21st Century Corporate Social Responsibility

Cornita Winn

OMM640: Business Ethics and Social Responsibility
Instructor: Fred Fening

June 15, 2015

Corporate social responsibility can encompass a variety of different activities, which may be described as good neighborliness or good citizenship. Companies would elect to not cause harm, such as ensuring that the work place is safe by maintaining a clean production process. The company will strive to engage in activities that will benefit society. We will research Google Company Corporate Social Responsibility plan and review its relevancy of the following: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective

Corporate sustainability is an industry method that allows for long-term customers and company associates value by developing a recycled approach geared towards the natural resources of the environment and keeping in mind each level of how the business operates in the social and economic environment. Google has been progressively building a selection of sustainability-related projects that place it plainly in the race of corporate leadership, with an extensive and growing list that includes green data centers, solar power installations, open source alternative power maps based on Google Earth and even a manure-to-energy project.

Strategic philanthropy is the practice of attacking a company’s charitable efforts around a reason or issue that concurrently provides a straight benefit for the cause and also supports the company’s center business objectives. Each year Google donates $100,000,000 in grants, 80,000 hours, and $1 billion in products. Google’s philanthropy motto “A Better world, faster” steers tech entrepreneurs by means of innovation to embark upon a few of the world’s biggest obstacles. Google empower teams with courageous ideas that generate long-lasting global impact.

It is now the norm for customers to ensure that companies are supporting causes. This proves that the company shares the desire with the customer to make the world a better place. Such supporting is known as cause marketing. Google for Nonprofits, an association program for nonprofits stationed in the U.S. and U.K. is seeking to intensify its online appointment. Though it has eligibility necessities, once accepted, you have right to use to free versions of all Google products, including tutorials for each to assist you in getting on track.

Shared value isn’t corporate social responsibility, philanthropy, or sustainability. It’s a method to attain economic success. Companies like Google have numerous philanthropic initiatives such as google.org, Google ideas, Google cultural institute, Google in education, and Google green. It states on Google.org that funded, “organizations doing vital work for society, such as improving education, health and clean water access in the developing world, leading scientific discoveries about deadly diseases or incubating new forms of renewable energy.” All of this labor and construction of creating shared value sounds grand; the only concern is that the communities that are stationed behind these big companies are being ignored.

Whether a corporation dealing with brand management or ecological sustainability, managing the dealings, impressions, customs, and thoughts of stakeholders can often mean the difference between success or failure in the marketplace. This standard is the motivating thought behind initiatives of corporate social responsibility. The classic model for Google in American industry is that managers have a fiduciary obligation to produce the majority profits for stockholders — the only important stakeholders. A more current view of corporate responsibility is that the stakeholders also consist of employees, customers and the community the company exists in. Taking the requirements and views of stakeholders, rather than owners, into account implies a wide-span of corporate responsibility.

A global perspective is the capacity and predisposition for a person to think with complexity taking into account multiple perspectives, to form a unique sense of self that is value based and authentic, and to relate to others with respect and openness especially with those who are not like it. Google earth and Google Satellite have aided its consumers to utilize these specialized apps no matter where they are in the world. Another international gadget of Google is Google Cloud. Google cloud is a storage application that allows for consumers to store pictures, videos, or audios to a cloud based storage.

Being socially responsible creates kindness and an affirmative image for a company. Trust and likeable reputation are a few of a company’s most precious assets. In reality, lacking these, a company wouldn’t have a business. Companies can take care of these imperative assets by being socially responsible. In review of Google’s Corporate Social Responsibility, we have learned that sections such as sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective helps to create a successful social responsibility.


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