BA 181 Discussion 1 What is Marketing

What is Marketing?

“What is marketing”? Think back to your impressions before you started this class versus how you would answer now that you are being introduced to the marketing world. Is marketing all about sales and profits, or is it about advertising or public relations, or is it about something else? Share your point of view about the meaning and role of marketing and customer relationship management. To explain, try to think of examples of companies you have relationships with — dry cleaners, a candy bar company, insurance company, or restaurant chain? Why do you keep going back (or why not)?

minimum of 150 words. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling.


Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (David, 1990).

Before I started this class, I used to think marketing is all about selling your goods or services at a large scale and thus getting a bigger share of profit. I have now learnt that marketing is not all about that. It is about the experience that the client feels at the end of it all. A good impression will always make the client happy and thus coming back next time to only you despite the other cheaper players in the market. After sale services makes the client confident about your products and this is what I have as the key to success. Nowadays there are many players in the field and having an edge is the key to success in marketing. It doesn’t matter the price of the offering since people know the value they are purchasing.

For my own case, there is local grocery that I always keep going back to. The food there is always fresh and in an event you take something and realize later that they have gone bad, they will always replace by giving you another absolutely free. I keep going back because I know I always trust the things I buy there and incase anything happens, they will be there to fix it for me.


David A. McGaughy (1990). Quality as a Marketing Strategy. American Marketing Association

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