BA 181 Discussion 2 New Product Development

New Product Development

Think of a new product you recently purchased or used, or an ad for a new product. Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products. Do you believe your new product will be among the few new product ideas that are truly successful? Why or why not?

Suggestion: if you can find a link to your product online, include the link in your response so your classmates can view the product you are reviewing. a minimum of 150 words. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling.


I recently purchased a phone from Samsung which is Samsung Galaxy Grand 2. It had a better offering with decent specifications compared to the one that i had earlier. The phone comes packing a Quad core snapdragon CPU clocked at 1.2 GHZ per core and 1.5 GB of RAM for better multitasking with 8GB internal memory and also a micro SD card slot. Its screen is beautiful and satisfying at 720 P with a resolution of 720 by 1280. Its camera is 8 megapixel and so far takes better photos. Samsung has a multitude of phones and surely this is one of the phones Samsung is offering under its brand, Galaxy , and under the Grand lineup. The phone is not relatively new as there is an updated Grand 3 but I preferred this. There are previous versions to this but I preferred this after checking out its online review from users and also its price.

I believe this product will be successful if not already successful. The offering coming with an OTA (Over The Air) update to Android 4.4.2 is a proof that its manufacturer still offers better after sale service. It comes with Android 4.3 but can be upgraded. This is why I believe the product will be successful if not already successful.


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