Communications

Communications

Student’s Name:

Institution Affiliation

Date:

It is important to note that in order for communication to be effective marketing professionals need to be trained for them to be experts in communication. Accordingly, marketing professionals acts as “middlemen” between a company and the public perception of that particular company. Marketing professionals are tasked with the duty to shape the image of the firm through the use of available communication techniques. In this regard marketing professionals sell the organization’s brand and image. Consequently in order to ensure that the communication process is effective such that the company’s new products are known to the business customers and potential customers the following steps are undertaken.

Step 1

The business should contact a market study, this is a crucial tool in the process of developing effective marketing communication techniques. A marketing expert may not reach out effectively to potential clients unless they understand who the target audience is and how the response of the target audience.

Step 2

The business should then look for the appropriate promotional products and the host promotional events. With regard to the communication methods, promotional products and events may be the best way to for marketing experts to interact with the public with the intention of presenting their new products. As a matter of fact a promotional product give an opportunity for the business to introduce its merchandises to those that would not have been inclined to buy full-priced items from the firm. If customers are able to discover an appreciation for the business, the promotion would have definitely achieved its objective.

Step 3

The company may build and modify its business website, which is the most crucial tool for marketing communication in the 21st century since globally business are going digital as a result of technological advancements. A website offers one of the best ways for customers to communicate with the company. Indeed the website should provide means for the clients to contact the company by guaranteeing quick response as first as possible to clients.

Step 4

The business may use printed marketing material, even though most business are moving online, printed material is still relevant communication technique for marketing professionals. The company may use fliers, and large billboards to enable customers see the company’s news products on the major roadways.

Step 5

The company may links its business with social networking sites which are a step further as compared to the website as they create an added accessibility to customers. Organizations with Twitter accounts will be able to post instant information about new products and sales, and therefore reach out to customers in a more quick way.