Five Forces and Blue Ocean Strategy Analysis for Your Organization

Five-Forces and Blue Ocean Strategy

Student’s Name

Institution Affiliation

Five-Forces and Blue Ocean Strategy

Insights gained

The aspect of differentiation is a strategy that came out clearly during this weeks’ learning. An organization that uses differentiation in their operations tend to increase competitive advantage over the competitors for being able to produce unique products. It is through product differentiation that organizations can maintain market leadership by being efficient and reliable in the market. Differentiation is a paramount strategy for the organization as in increases the level of profitability and eventually customer satisfaction. Companies that give minimal attention to differentiation often fail to respond to the diverse needs of customers effectively. Differentiation is essential for an organization as it enables them to eventually sell the products at relatively lower prices by a wider margin and compete effectively in the market for an extended period of time. I have learned that for an organization to succeed, it is imperative that innovativeness is part of it.

Creating blue oceans in organizations, customers need to get value in the products or services offered to them. This can be achieved when organizations can produce high-quality products at low costs. High-value products enables the businesses to develop a close relationship with the customers and allow them to become loyal as asserted by Wasserman (2012). High-value products should also be sold to the customers at fair prices to be able to compete effectively in the market. Organizations should also make inquiries from the customers in regards to various aspects of the business and implement the ideas forthwith in so doing the businesses can offer the customers valuable products which have positive impacts on their lives.

Important conceptual and strategic aspects

Enhancing brand image

The brand image of the company is crucial in improving the value and boost sales of the products and remain relevant to the market. For instance, the Coca-Cola Company has been steadfast in the industry by creating a brand image recognized by everyone in the market is a strategic approach that has enabled it to experience tremendous growth and remain competitive. The value of the products has been increasing day-by –day which has enabled it to increase its revenues consistently over a high period of time.

Maximizing distribution efficiencies

Proper planning on distribution efficiencies is a strategy that has for long been used to enhance growth of the business (Martin, 2009). For instance, Coca-Cola Company has various distribution centers around the world which make it easier for the customers to get the products more easily. All the products should be at the right place and at the right time to ensure that there are no inefficiencies. As such, the organizations can maintain a continuous flow of the products and increase revenues.

Assumptions to make

I would assume that all other organizations have well thought-out strategies in place to create a brand image that will be easily identifiable with the customers to increase their sales.

I would also assume that competitors have also have established distribution centers around the world that would pose high competition and this way I would be able to enhance distribution efficiencies to improve the service delivery to the customers.

Tools and concepts to improve the organization

Redefining the business

Redefining the business needs would be essential in making the recommendations as it would assist me to make an analysis of the needs of customers and employees. Reflecting on the various requirements of the business would enable me to make far-reaching recommendations that can be of great importance to the Coca-Cola Company. Redefining the business is useful as it would enable the business to improve its services by increasing value for its products for the betterment of customers.

Assessing the business competition

An assessment of the business competition allows the company to determine the strategies that should be implemented to compete effectively. Competition poses a threat to the firm making it fervently hard to respond to the needs of g the customers. Through a realization of the competitors that exists, the best recommendations that can improve the business would be ostensibly effectuated


Employee training

Training of employees is a critical concept that enables the organizations to equip them with the relevant skills and competencies that can enable them to focus on improving the organization (Adegoke, 2010). Well-trained workers tend to ameliorate the challenges that face organizations from time to time. Employees should be trained on the specifics necessary to improve the organization and be given the support they require to attain the objectives of the company. Training should be a continuous activity for the Company as it would help to point out gaps that can be attended to make improvements.

Quality improvement

Making considerations on how to improve on quality would be instrumental in analyzing the situation at the company and make the right choices regarding enhancing growth and productivity. A quality improvement would enable the managers to combine their efforts for the betterment of organization by creating a plan to work on as stated by Spetzler, (2016). It would also enable me to strategize on how workers can be committed to improving the organization. Furthermore, quality improvement considerations would be fundamental in strategizing the long-term plans that should be taken to turn around the organization. As has been the case, Coca-Cola is one such company that is focused on quality production, and this concept would be of significance in the long-run.


Adegoke, B. (2010). Effect of training on employees’ productivity in public service organization. Germany: Grin Verlag.

Martin, R. L. (2009). The design of business: why design thinking is the next competitive advantage. Boston, Mass.: Harvard Business Press.

Spetzler, C. S. (2016). Decision quality: value creation from better business decisions. Hoboken, New Jersey: WILEY.

Wasserman, N. (2012). The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Princeton: Princeton University Press.

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