Marketing Communication and Brand Strategy

Branding Strategy and Marketing Communication Plan

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Strategic planning is an important step in all business enterprises, which involves laying down all the intentions and plans to be executed by the organization in an attempt to arrive at the goals set. A well-elaborated and executed brand strategy in my opinion helps in all aspects of the business and it directly affects the customer needs, emotions, and the competitive environment. A comprehensive brand strategy should have the following components in order for it to attract consumers: purpose, flexibility, loyalty, it should also involve the employee, and it should majorly be aware of the competition awareness

In order to have a good marketing communication plan, one should initially understand their market, their competitor, and finally the customer. One should also be able to address an issue or need to clarify a situation at hand. Not forgetting about creating a comprehensive brand that will have an eye-catching tagline..

A situational analysis is a major component of a marketing plan. It mainly entails internal and external factors affecting a business. The analysis should majorly entail the businesses vision, mission, and strategic objective. The vision together with the mission allow the business to have a firm strategic objective that will help in getting the brand being marketed more customers and even more profit. This will also make the market of the firm to be wider and even get to international levels.

In addition, the situational analysis should have the location of the firm as well as the means in which the products are distributed from the firm to the various market places. The business should include what they offer to their customers that there competitors don’t. The situational analysis should as well entail the value of weakness and strength that they experience as a firm and if possible the value of weakness and strengths that their competitors have.

A good pricing strategy helps the owner of the business or the firm to decide the price mark at which the firm will experience maximum profit on sales of their products or services. When determining prices the business owner needs to consider a number of factors including production and distribution costs, competitors and the business target towards the customers.

In order to create a brand image one must be able to find out where they are at the market place and be able to identify and understand who the customers are. The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels from the website, to social media, advertisements, and finally packaging. One should target to strategize on how to grow the brand awareness and strengthen the brand. The firm should analyze and refine their brand to ensure that it delivers its promises.

To maintain a brand image as a marketer one has to maintain a constant appearance on their firm’s website, email messages sent and the social media accounts. The branding concerns promotions are such as attaining integrated marketing communication, setting up a modern strategy, sustaining a relevance brand, leveraging brand assets to enable growth.

In order for a firm to have a good integrated marketing communication advertising strategy, the organization should be able to define the target audience they want to receive the information. In addition, the firm should be able to analyze their strengths, weaknesses, opportunities and threats, and know their competitors, get creative and finally check on how advertise ideas through different mediums at an affordable cost.

References

Chandler, S. (2013). The Nonfiction Book Marketing Plan. Authority Publishing.

Harry, S. (2014). The Best Little Marketing Plan . Chairseven Creative,LLC.

Sorger, S. (2012). Marketing Planning. Pearson.