Brand Schema
Quantracia MuexMkg 315 week 2Grantham University
Schemas & Associative Network
Schemas is a mental framework that develops from experiences with particular people, objects or events. Ones understanding of what something is or how it work.
Associative Network is a chain of associations between related concepts. In which both of these deal with storage of the memory.
Walgreens
{073A0DAA-6AF3-43AB-8588-CEC1D06C72B9}Brad Value1-YR. value changeBrand RevenueCompany AdvertisingIndustry$7.5 B Dollars8%$84.7 B Dollars$571 M DollarsRetail
https://www.forbes.com/powerful-brands/list/3/#tab:rank
Schema
I interviewed five people of different ages on Walgreens, I chose Walgreens because I only know a little about the company and it is on that is at the corner of my block, so I knew that this would be a good research company because the subjects I interviewed see this business a lot.
Walgreens
Lester (22)BandagesPharmacyGift cardsPet CareBeverages
Macaiah (14)Corner CandyPadsAs seen on Tv productsBody wash
Yvonne (32)SuppliesTissuePhone ChargerPharmacyDeals
Arrianna (18)Feminine ProductsPrescriptionsGreeting CardsMake-upNear By
Herb (42)Bill PayCash BackPicturesCleanCoupons
When asked one work Walgreens this is what the five subjects responder to and I also given their ages because of the I wanted to know how the ages group played a part in what the thought if any.
Associative Network
Bill Pay TissueNear ByBeverageCash BackMake –upPrescriptionBandagesGift CardsCandy
Feminine ProductsGreeting CardsPharmacyCouponsPet CareSuppliesPhone ChargerDealsA seen on TvPads
CleanCornerPicturesPharmacyBody Wash
Associative network
Walgreens
Supplies
Pharmacy
Pet Care
Prescriptions
Greeting card & Gift Cards
Body Wash
Tissue
Sanitary napkins
Bandages
Bill Pay
Candy
AS seen on TV
Just a little about the people I interviewed they were all family and friend. Lester is 22 and view of the research Opened his eyes on how one word can produce many other things. Herb is 42, is my husband I asked him and he thought I was going to send him to the store so he didn’t want participate at first but he came around and it was very interesting, Macaiah 14, thought on her age level, like pads but Yvonne32 said sanitary napkins although the same thing the store actually have them both listed. Arrianna 18 was very easy to do this research on because all of her answer just flowed right out and The words was production words like she said make-up and not cosmetics department which make-up, hair care would fall under this Schema. I wanted to do the power point because I thought it would be productive.
Conclusion
References
https://www.forbes.com/powerful-brands/list/3/#tab:rank https://www.youtube.com/watch?v=3-A9SgbAK5I https://content.grantham.edu/academics/LPF_MKG315/assignment_W2a.htm
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