Retail Mix

Retail Mix BRM 246 Retail Mix The store I choose to observe is Wal-Mart. I choose Wal-Mart because it is the largest retailer in the world, and to be the largest retailer in the world it must have a pretty good retail mix to have made it to the top. Customer Service When it comes …

Retail Mix Read More

VALS Survey and Implications

VALS Survey and Implications BRM/236 VALS Survey and Implications Over time, the way that people shop is always changing. When developing a business plan and researching your target market using the VALS survey can be a useful tool for market segmentation. “Marketing segmentation and targeting are particularly important for finding customers that are the best …

VALS Survey and Implications Read More

Service Culture Paper

Service Culture Paper Sheri Coleman BRM/226 Service Culture Paper The largest nonprofit integrated health care system is Kaiser Permanente. This healthcare system consists of three distinctly separate but connected entities. The company’s goals strive to provide affordable and high-quality care and management of healthcare for the population. Societal Factor Affecting Customer Service Various social factors …

Service Culture Paper Read More

Charter: Individual Assignment

Charter: Individual Assignment BRM/226 Charter: Individual Assignment Collaboration means many things, for school goers, in the business world, and in one’s personal life. At some point in time we all are involved in some form of collaboration. Collaboration, “the action of working with someone to produce or create something” (“collaboration,” 2017). In the world of …

Charter: Individual Assignment Read More

Scroll to Top