Mass Media Messages and Effects – PowerPoint Presentation

Mass Media Messages and Effects – PowerPoint Presentation

19 May 0

Mass Media Messages and Effects Presentation Jessica BluntBSCOM/268December 24, 2018Ms. Dawn Cloutier Mass Media Messages and Effects Presentation Mass media organizationsInformation from mass mediaIntroduction of the attitude effect Attitude Effect Influencing opinion Role models Stereotypes Agenda-setting Status conferral Influencing opinion Political influence in societyPower of influenceSocial Media and bloggers Role Models What is role modeling? […]

Read More
Emotion in Advertising, Part III – PowerPoint Presentation

Emotion in Advertising, Part III – PowerPoint Presentation

19 May 0

Emotion Based Advertising Messages created that are targeted Advertising messages can be directed or subliminalExamples of emotions are happy, sad, hopeful, sexy, confidentMessage’s intent is to move consumers into a purchasing decision. Coding analysis Color coding scheme Additional research hypothesis Research Question: Can numbers would change based off of long term and short-term advertising? Persuasive […]

Read More