Dissemination of Knowledge

Dissemination of Knowledge

Student’s Name


Dissemination of Knowledge

In the focus on indirect dissemination of information and knowledge, there are problems that may occur in each element of communication process.

The source often referred to as sender, may provide too much redundancy. This is because redundancy leads to clustering of the communication channel.

Second, the method of transferring information and knowledge faces several problems. The problem that may occur in the channel through which information flows is inability to maintain the quality of the original information (Eisenberg, 2010).

Finally, the varied perceptions and attitude of the recipient may be a key problem. A difference in attitude and perception makes the recipient to interpret the information differently and as such getting the wrong idea and information.

There are several similarities and differences between tacit and explicit knowledge. The key similarities includes the following

The two types of knowledge are valuable any organization. That is because they involve different emphases sources of information, which prove to most valuable for any business.

Tacit and explicit knowledge complement each other in any research field. In that tacit knowledge, will help in remedying the deficiencies of explicit knowledge in the organization’s functions.

The major differences between tacit and explicit knowledge are:

Tacit knowledge is essentially personal in nature and is usually carried in the minds of individuals. Therefore, it is difficult to extract from the heads of individuals. Transfer of tacit knowledge occurs under circumstances that encourage individuals to share their ideas under trust of the involved parties (Wiig, 2004). On the other hand, explicit knowledge is what is codified and can be easily transferred to others. Explicit knowledge can be explained unlike tacit knowledge.

Effective dissemination mechanism of virtual learning under tacit knowledge includes the following:

Web-conferencing, which is web-based and people can share their insights.

Training by creating virtual space to represent information to the target group.

In explicit knowledge, effective dissemination mechanism of virtual learning include:

Embedded content such as newspaper, Youtube and Online journals. Information is usually embedded as the feed on their websites (McGil & Hobbs, 2008).

Videos and podcasts. Thus is usually done by parties who have a shared platform.

Ineffective dissemination mechanism of virtual learning: tacit knowledge. Videos and podcasts and embedded content such as newspaper, Youtube and Online journals.

While, the explicit knowledge: Online training via virtual space and Web-conferencing


Eisenberg, E.M. (2010). Organizational communication: Balancing creativity and constraints. New York, NY: Saint Martin’s

McGil, T.J., & Hobbs,V.J. (2008). How students and instructors using a virtual learning environment perceive the fit between technology and task. Journal of Computer Assisted Learning , 24(3), 191-202.

Wiig, K.M., (2004). People-focused knowledge management. Elsevier Butterworth-Heinemann, Burlington, MA