Identifying Channels of Distribution

Channels of Distribution

Author’s Name

Institutional Affiliation

Channels of Distribution

Items go from one stage to the next before they achieve the point where retailers access them for use in what is known as the conveyance channel (Ganesh and Miguel, 2003). It is critical to have the information of how items go from one stage to the next and the variables that encourage the exchange of the item. The Adobe bread is one of the items in the US that goes through a few stages before achieving shoppers. The store network the bread passes uncovers that an item experiences stages before achieving its buyers.

The Supply Chain

Wheat serves as an essential necessity for setting up the Adobe bread. The organization uses flour that begins from the Bluebird Grain Farms in Washington’s Methow Valley. The organization then uses the flour to set up the bread together with different fixings. One of the fixings that shape part of the bread is salt which the organization purchases from the National Salt Distributors in Bellefontaine. The makers additionally utilize yeast from the Ab Mauri Food Inc., a yeast creation firm in Chesterfield, amid the arrangement of the bread (Mariani, 2009). The makers secure sugar from the nearby stores and water from the neighborhood government to set up the bread. In the wake of finishing the readiness prepare, the makers wrap the bread utilizing polythene sacks from the International Plastics in Greenville.

The makers then offer the bread to wholesalers who either work separately or as a gathering. The wholesalers purchase extensive amounts of bread from the assembling organization and afterward offer it in littler units to retailers who purchase littler amounts when contrasted with the wholesalers. The retailers offer the bread at their shops and at nearby stores to buyers who purchase the bread for their own particular utilization. Purchasers purchase the bread in understanding to their necessities and it is not remarkable to discover customers who purchase extensive number of breads at a go.

Mode of Transportation

Diverse methods of transportation get to be convenient at the differing channels of appropriation that the Adobe bread experiences. The makers mostly utilize trucks to transport crude materials from the offering point to the organization. The organization likewise utilizes trucks and little autos to transport the completed item from the generation point to the offering stations (Mariani, 2009). Little trucks and autos additionally serve vital capacities in transportation to wholesalers who convey requests to various destinations. A few wholesalers use motorbikes to transport the bread to territories that might be blocked to bigger automotive. Retailers as well, depend on little trucks, taxis, and motorbikes to convey the bread to various purchasers who require the item in expansive amount. A few retailers even utilize bikes to transport the bread to close-by offering or conveyance focuses. Transportation additionally fills an imperative need to buyers who may need to utilize their own autos, motorbikes, and bikes to convey the bread to their homes, workplaces, or some other spot.

The Adobe bread in the US goes through a few circulation channels before achieving the purchasers. The organization obtains the crude materials from various sources, which it assembles to create the bread. The item then moves to wholesalers who offer the bread to retailers who purchase in moderately littler units. The retailers in various parts of the nation then offer the bread to buyers who purchase in agreement to their requirements. Diverse methods of transportation get to be convenient amid the fluctuating levels of dispersion, which chiefly incorporate trucks, little autos, motorbikes, and bikes.


Ganesh, J., & Miguel, V. (2003). A bargaining theory of distribution channels. Journal of

Marketing Research 40(1) 80-100.

Mariani, J. (2009). Encyclopedia of American food and drink. New York, NY: Lebhar

Friedman Books.