Career Connection: Integrated Marketing Communication and Marketing Mix – Client Pitch
MKT 571September 5, 2016Karlene swalley
Coca-Cola Marketing Mix
Product
Price
Promotion
Place
RECOMMENDED MARKETING MIX
Product Weaknesses
Price Weakness
Promotion Weakness
Current Positioning Strategy
Strategy Change
Target Audience’s Use and Belief of Distribution Channels
References
Coca-Cola Company. (2016). Our Company. Retrieve from: http://www.coca-colacompany.com/our-company/about-coca-cola-journeyBhasin, H. (8 Aug 2016). Marketing91. Marketing Mix of Coca-Cola – Coca Cola Marketing Mix. Retrieved from: http://www.marketing91.com/marketing-mix-coca-cola/Kotler, P.T. & Keller, K.L. (2016). Marketing management (15th ed). Upper Saddle River, NJ: Pearson/Prentice Hall.
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