Packaging Design Brief – PowerPoint Presentation

Introduction

Packaging the inevitable in almost all productions made in business sectors.It is the technology that is associated with the enclosing of the products for the purpose of easy distribution, storage as well as use.It is a coordinated system that aids in preparation of goods for logistics, informs and sales.

Primary packaging

Primary packaging design briefs for consumer productPrimary package in case of juice product, serves to protect the product(juice) from contamination hence damage during storage as well as transportation from one point to another.It also serves to ease the handling of the product by consumers,It also serves to ensure that the product has no exposure to the external environment which could alter its quality hence compromising its standards.

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In the case of juice packaging, materials such as glass is used, this is due to the fact that glass is chemically inert, it does not affect the quality, odor and taste of the juice and it is also fully recyclable and strong.Plastics mainly made of polyethylene terephthalate is also recommended as it flexible, recyclable and lightweight.Beverage cartons also are recommended due to the fact that they protect juices’ freshness, flavors and nutritional qualities.

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Flexo-printing is one of the recommended type of printing material in primary packaging of the consumer products,This is because of the indisputable facts that the method is highly versatile, has high speed of production and is also associated with low cost of production.

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Assumptions such as the juice is fresh and the desire to maintain its freshness serves as the driving force in choosing the carton beverages as the best packaging material,Also, an assumption that flexo-printing would serve as the best printing method required is made.

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Environmental concerns In primary packaging such as maintaining a clean environment through the use of 100% recyclable materials is important. This can be achieved via proper waste disposal such as incineration,Reusable packages should also be considered as they are environmental friendly.

Secondary packaging

Is is the visible face of the product that protects the primary packaging and enhance easy handling.In almost all cases of product packaging, secondary packaging serves the function of both the branding and display.The two functions are quite vital in the product marketing.

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In the case of the juice product, plastic carton are recommended as they keep the product intact.As in the case of primary package printing, flexo-printing also applies to the secondary packages for its associated qualities.Assumptions such as the plastic cartons best befits the juice products is made.

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Environmental concerns also applies as stipulated in primary packaging.Packaging materials should be recyclable, reusable as well as reducible.Disposal should be highly hygienic such as incineration.This is all done to ensure that the environment is kept clean for the sake of human survival.

Conclusion

Packaging the inevitable in almost all productions made in business sectors since it is the technology that is associated with the enclosing of the products for the purpose of easy distribution, storage as well as use.It is a coordinated system that aids in preparation of goods for logistics, informs and sales

References

Sloan, A. (2016). Environment and Behavior. Jefferson et al.(2009), plastics recycling: challenges and opportunities.